Digital Marketing Terms and Definitions
Browse digital marketing terminology used in SEO, ads, content, email, and analytics. Look up terms like CTR, ROAS, UTM parameters, GA4 events, conversion rate, and attribution. Related service: Digital Marketing.
INP: The New Standard for Web Responsiveness
Interaction to Next Paint (INP) is a Core Web Vital that replaced First Input Delay (FID) in March 2024. It provides a holistic view of a page’s responsiveness by measuring all interactions throughout the entire session. Read moreabout INP: The New Standard for Web Responsiveness
Core Web Vitals: The User Experience Standard
Core Web Vitals (CWV) are a set of standardized metrics that help developers and marketers understand how users experience a page. Read moreabout Core Web Vitals: The User Experience Standard
E-E-A-T: The Framework for Content Credibility
Experience, Expertise, Authoritativeness, Trustworthiness (E-E-A-T) is the cornerstone of Google’s Search Quality Rater Guidelines. It is not a single ranking factor, but a lens through which Google assesses if content is safe, reliable, and helpful for users. Read moreabout E-E-A-T: The Framework for Content Credibility
TOFU: Top of Funnel Strategy
Top of Funnel (TOFU) is the initial stage of the customer journey where users are looking for answers, resources, education, or research data. Read moreabout TOFU: Top of Funnel Strategy
GEO: Generative Engine Optimization
Generative Engine Optimization (GEO) is the optimization of content to improve visibility in AI-generated summaries. It involves ensuring your brand is cited as a reliable source when an LLM synthesizes an answer for a user. Read moreabout GEO: Generative Engine Optimization
AEO: Answer Engine Optimization
Answer Engine Optimization (AEO) is the discipline of structuring information so that “Answer Engines” (Google Gemini, Perplexity, Siri, Alexa) can parse and deliver your content as a direct response to a user’s query. Read moreabout AEO: Answer Engine Optimization
Transactional Intent: The Moment of Purchase
Transactional Intent is the most valuable intent type. The user has finished their research and is ready to buy, sign up, or hire a service immediately. Read moreabout Transactional Intent: The Moment of Purchase
Commercial Intent: The Research and Comparison Phase
Commercial Intent (or Commercial Investigation) is the bridge between learning and buying. The user knows they have a need and is now comparing the best solutions. Read moreabout Commercial Intent: The Research and Comparison Phase
Navigational Intent: Finding a Specific Destination
Navigational Intent occurs when a user knows exactly where they want to go but uses a search engine as a shortcut to get there. Read moreabout Navigational Intent: Finding a Specific Destination
Informational Intent: Educating the User
Informational Intent represents the “Learning” stage of the journey. The user is looking for specific answers, definitions, or instructions to solve a problem. Read moreabout Informational Intent: Educating the User