Digital Marketing Terms and Definitions
Browse digital marketing terminology used in SEO, ads, content, email, and analytics. Look up terms like CTR, ROAS, UTM parameters, GA4 events, conversion rate, and attribution. Related service: Digital Marketing.
Search Intent: The 'Why' Behind the Query
Search intent is what the user wants to achieve when they type a query, such as learning, comparing, or buying. Read moreabout Search Intent: The 'Why' Behind the Query
view_cart: Analyzing the Decision Threshold
The view_cart event fires whenever a user visits the dedicated cart page. This is the bridge between adding items and officially beginning the begin_checkout process. Read moreabout view_cart: Analyzing the Decision Threshold
remove_from_cart: Understanding Cart Attrition
The remove_from_cart event is triggered whenever a user deletes an item from their shopping basket. This is a crucial data point for understanding why a user might be lowering their total order value. Read moreabout remove_from_cart: Understanding Cart Attrition
refund: Tracking the Full Financial Picture
The refund event is used to reverse or partially deduct revenue from your Analytics reports when a customer returns a product or cancels an order. Read moreabout refund: Tracking the Full Financial Picture
add_to_wishlist: Measuring Long-Term Interest
The add_to_wishlist event occurs when a user saves a product for later instead of adding it to their cart. This indicates high interest but a potential barrier to an immediate purchase. Read moreabout add_to_wishlist: Measuring Long-Term Interest
view_promotion: Measuring Internal Marketing
The view_promotion event tracks when a user sees an internal marketing banner or promotion, while select_promotion tracks when they click it. Read moreabout view_promotion: Measuring Internal Marketing
view_item_list: Optimizing Product Discovery
The view_item_list event occurs when a user sees a list of products, such as on a category page or in search results. Read moreabout view_item_list: Optimizing Product Discovery
add_payment_info: Evaluating Payment Security and Options
The add_payment_info event fires when a user selects a payment method (e.g., Credit Card, PayPal, or Apple Pay) or enters their billing details. Read moreabout add_payment_info: Evaluating Payment Security and Options
add_shipping_info: Analyzing Delivery Preferences
The add_shipping_info event is triggered when a user selects a shipping tier or provides their delivery address. This stage often reveals if your shipping rates are a “deal-breaker” for potential customers. Read moreabout add_shipping_info: Analyzing Delivery Preferences
purchase: Measuring Revenue and Success
The purchase event is the ultimate conversion goal. It fires when a transaction is successfully completed, usually on the “Thank You” or “Order Confirmation” page. Read moreabout purchase: Measuring Revenue and Success