add_payment_info: Evaluating Payment Security and Options
The add_payment_info event fires when a user selects a payment method (e.g., Credit Card, PayPal, or Apple Pay) or enters their billing details. This is the final step before the transaction is finalized.
This event is critical for identifying “Trust Friction.” If users reach this stage but do not finish the purchase, they might not trust the site with their card info, or they might be looking for a payment method you don’t offer. By analyzing the payment_type parameter, you can see which providers are most popular and ensure their integration is functioning perfectly.
Example: You notice 40% of users choose “PayPal” but only 10% choose “Credit Card.” This insight tells you that your audience prefers third-party security, and you should perhaps make the PayPal button more prominent.
Frequently Asked Questions
Never. Tracking PII (Personally Identifiable Information) like card numbers is a violation of Google’s terms and privacy laws. You only track the “type” of payment used (e.g., “visa” or “paypal”).
Because it allows you to see exactly where in the checkout funnel a user gets stuck. If they pass shipping but fail at payment, the issue is specifically related to your payment gateway or trust factors.
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