Digital Marketing Terms and Definitions
Browse digital marketing terminology used in SEO, ads, content, email, and analytics. Look up terms like CTR, ROAS, UTM parameters, GA4 events, conversion rate, and attribution. Related service: Digital Marketing.
begin_checkout: The Final Barrier
The begin_checkout event is triggered when a user starts the checkout process. This is the first step of the “Bottom of Funnel” (BOFU) where the user is ready to provide personal and payment information. Read moreabout begin_checkout: The Final Barrier
add_to_cart: Capturing Purchase Intent
The add_to_cart event signals a strong intent to purchase. It occurs when a user successfully places one or more items into their shopping basket, moving them from the consideration phase to the decision phase. Read moreabout add_to_cart: Capturing Purchase Intent
view_item: Tracking Product Interest
The view_item event is triggered whenever a user views a specific product page. It is a critical metric for measuring product interest and is the foundation for creating Dynamic Remarketing campaigns. Read moreabout view_item: Tracking Product Interest
Marketing Funnel: Mapping the Customer Journey
A Marketing Funnel is a visual representation of the stages a consumer goes through, from the first time they hear about your brand to the moment they make a purchase. Read moreabout Marketing Funnel: Mapping the Customer Journey
DMARC: Policy and Reporting for Email Authentication
Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a DNS policy that tells receiving servers how to handle emails that fail authentication, and it provides reports about who is sending mail as your domain. Read moreabout DMARC: Policy and Reporting for Email Authentication
DKIM: DomainKeys Identified Mail for Email Integrity
DomainKeys Identified Mail (DKIM) is an email authentication method where your sending server adds a cryptographic signature to each message, and receivers verify it using a public key published in DNS. Read moreabout DKIM: DomainKeys Identified Mail for Email Integrity
SPF: Sender Policy Framework for Email Authentication
Sender Policy Framework (SPF) is a DNS record that lists which mail servers are allowed to send email for your domain. Read moreabout SPF: Sender Policy Framework for Email Authentication
Rich Snippet: Enhanced Search Result Features
A Rich Snippet is an enhanced search result that shows extra information (ratings, price, availability, FAQ, breadcrumbs, event dates) instead of only a blue link and description. Read moreabout Rich Snippet: Enhanced Search Result Features
Microdata: Structured Data in Your HTML
Microdata is a way to embed structured data directly into your HTML using attributes like itemscope, itemtype, and itemprop. Read moreabout Microdata: Structured Data in Your HTML
UTM Parameters
UTM parameters are tags added to a URL so analytics tools can attribute visits and conversions to a specific campaign. Read moreabout UTM Parameters