Microdata: Structured Data in Your HTML
Microdata is a way to embed structured data directly into your HTML using attributes like itemscope, itemtype, and itemprop.
Microdata helps search engines understand what your content “is” (product, organization, article, event). It can improve eligibility for rich results, but it does not guarantee them. In practice, many teams prefer JSON-LD for maintainability, but microdata is still valid and common in templates.
Example
Microdata for an organization name and website:
<div itemscope itemtype="https://schema.org/Organization">
<span itemprop="name">Playful Sparkle</span>
<link itemprop="url" href="https://playfulsparkle.com/" />
</div>Frequently Asked Questions
No. schema.org is the vocabulary (types and properties). Microdata is one of the syntaxes you can use to embed that vocabulary in HTML.
Use JSON-LD if you want cleaner templates and easier maintenance. Use microdata if your CMS theme already outputs it reliably and you want the data tightly coupled to the markup.
No. Structured data can make you eligible, but search engines decide what to show based on quality, relevance, and other signals.
Yes, but keep the values consistent. Duplicated or conflicting structured data can reduce trust and cause errors in validation tools.
Wrong itemtype URL, missing required properties for the selected type, marking up content that is not visible to users, and using properties that do not belong to the chosen type.
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