Digital Marketing Terms and Definitions
Browse digital marketing terminology used in SEO, ads, content, email, and analytics. Look up terms like CTR, ROAS, UTM parameters, GA4 events, conversion rate, and attribution. Related service: Digital Marketing.
Backlink Building: Earning Digital Trust
Backlink Building is the deliberate process of getting other websites to link to your own to improve your search engine visibility. Read moreabout Backlink Building: Earning Digital Trust
B2C: Consumer-Facing Marketing
Business to Consumer (B2C) refers to the strategy of selling products or services directly to individual customers for personal use. Read moreabout B2C: Consumer-Facing Marketing
B2B: Strategic Business Marketing
Business to Business (B2B) marketing is the process of selling products or services to other companies to help them increase profit or improve operations. Read moreabout B2B: Strategic Business Marketing
Attribution
Attribution is how you assign credit for a conversion to the marketing touchpoints that influenced it. Attribution is not perfect. Read moreabout Attribution
AOV: Average Order Value
Average Order Value (AOV) is average order value, calculated as total revenue divided by the number of orders. AOV helps you understand how pricing, bundles, and upsells affect revenue per purchase. Read moreabout AOV: Average Order Value
Analytics: Measuring Marketing Success
Analytics is the discovery, interpretation, and communication of meaningful patterns in data. In marketing, it is the process of using data to evaluate the performance of your campaigns. Read moreabout Analytics: Measuring Marketing Success
AIDA: The Path to Purchase
AIDA describes the psychological steps a user takes before becoming a customer: Attention: Catching the eye with ads or SEO. Read moreabout AIDA: The Path to Purchase
A/B Testing: Split Testing for Success
A/B Testing (or Split Testing) is an experiment where two or more variants of a page are shown to users at random to determine which one generates more conversions. Read moreabout A/B Testing: Split Testing for Success