AIDA: The Path to Purchase
AIDA describes the psychological steps a user takes before becoming a customer:
- Attention: Catching the eye with ads or SEO.
- Interest: Keeping them engaged with content and features.
- Desire: Making them want the product by showing benefits.
- Action: The final conversion via a clear CTA.
Frequently Asked Questions
Typically “Desire.” Many brands can get “Attention,” but turning that into a genuine emotional “Need” for the product is the biggest challenge.
Yes. While the buyer’s journey is now more circular than linear, the basic human psychology of becoming aware and then taking action remains the same.
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