Digital Marketing Terms and Definitions
Browse digital marketing terminology used in SEO, ads, content, email, and analytics. Look up terms like CTR, ROAS, UTM parameters, GA4 events, conversion rate, and attribution. Related service: Digital Marketing.
CVR: Conversion Rate
Conversion rate is the percentage of visitors who complete a defined action, such as submitting a form or making a purchase. Read moreabout CVR: Conversion Rate
CTR: Click-Through Rate
Click-Through Rate (CTR) is the percentage of people who click on your ad or link after seeing it. CTR is the primary indicator of how relevant your message is to your audience. Read moreabout CTR: Click-Through Rate
CTA: Driving User Action
A Call to Action (CTA) is a prompt on a website or in content that tells the user specified action to take, typically appearing as a button or a hyperlinked line of text. Read moreabout CTA: Driving User Action
CRO: Maximizing Website Performance
Conversion Rate Optimization (CRO) is the practice of enhancing your website and content to convert more visitors into leads or customers. Read moreabout CRO: Maximizing Website Performance
CPM: Paying for Awareness
CPM stands for “Cost Per Mille” (thousand). It is the cost you pay for every 1,000 times your ad is shown to users. Read moreabout CPM: Paying for Awareness
CPC: Cost Per Click
Cost Per Click (CPC) is the actual price you pay to an advertising platform every time a user clicks on one of your ads. Read moreabout CPC: Cost Per Click
CPA: Cost Per Acquisition
Cost Per Acquisition (CPA) measures how much it costs to generate one conversion, such as a sale, a lead, or a signup. Read moreabout CPA: Cost Per Acquisition
Conversion Tracking
Conversion tracking measures key actions on your website or app so you can evaluate marketing performance and improve results. Read moreabout Conversion Tracking
CAC: Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the total cost—including marketing, sales, and overhead—required to convince a potential customer to buy a product or service. Read moreabout CAC: Customer Acquisition Cost
Backlinks: Building Website Authority
A Backlink (also known as an “inbound link”) is a link from one website to another. They serve as a signal to search engines that others vouch for your content. Read moreabout Backlinks: Building Website Authority