CPC: Cost Per Click
Cost Per Click (CPC) is the actual price you pay to an advertising platform every time a user clicks on one of your ads.
In a PPC (Pay-Per-Click) model, you only pay for results (the click), not just for showing the ad. Your CPC is determined by your bid and your “Quality Score.”
Calculation: Total Ad Cost / Number of Clicks = CPC
Example: €120 spend and 60 clicks equals €2 CPC.
Frequently Asked Questions
CPC is set via a real-time auction. If more competitors bid on the same keywords or audience, the price goes up.
Yes. Most platforms allow you to set a “Maximum CPC Bid,” ensuring you never pay more than a specific amount for a single click.
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