CPM: Paying for Awareness
CPM stands for “Cost Per Mille” (thousand). It is the cost you pay for every 1,000 times your ad is shown to users.
Calculation: (Total Cost / Total Impressions) * 1,000 = CPM
Example: €200 spend and 50,000 impressions equals €4 CPM.
Frequently Asked Questions
Use CPM when your goal is brand awareness—getting your message in front of as many people as possible, regardless of immediate clicks.
This ensures you only pay if the ad was actually visible on the user’s screen (typically at least 50% of the ad for 1 second).
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