CVR: Conversion Rate
Conversion rate is the percentage of visitors who complete a defined action, such as submitting a form or making a purchase.
Conversion rate connects traffic to outcomes. Improve CVR by clarifying the offer, reducing steps, improving trust, and matching the page to search intent.
Frequently Asked Questions
Divide conversions by visits, then multiply by 100. Example: 25 leads from 1,000 visits equals a 2.5% conversion rate.
Many service sites land in the 1% to 4% range, depending on traffic quality and offer clarity. Track CVR by landing page and channel.
Clearer headlines, stronger proof, fewer form fields, and better speed often help within 2 to 4 weeks. Change one thing at a time when possible.
Optimize for conversions when you can track them reliably. Clicks can increase while leads drop if intent mismatches the landing page.
Compare similar time periods and keep traffic sources stable. Use A/B testing when you have enough volume to avoid random noise.
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