AOV: Average Order Value
Average Order Value (AOV) is average order value, calculated as total revenue divided by the number of orders.
AOV helps you understand how pricing, bundles, and upsells affect revenue per purchase. It also influences how much you can spend to acquire a customer.
Frequently Asked Questions
Divide total revenue by total orders for the same period. Example: €2,500 revenue and 50 orders equals €50 AOV.
It depends on category and margin. Track your own trend and compare AOV by channel, device, and campaign.
Use bundles, volume discounts, and relevant add-ons. Improve product pages so customers feel confident to buy more per order.
Yes, if they reduce basket size or train customers to wait. Test offers and measure both AOV and profit per order.
Track both gross and net AOV if returns matter. Net AOV is closer to real revenue after refunds.
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