TOFU: Top of Funnel Strategy
Top of Funnel (TOFU) is the initial stage of the customer journey where users are looking for answers, resources, education, or research data.
At this stage, your audience is “Problem Aware” but not yet “Solution Aware.” Your content should not mention your product. Instead, it should focus on the user’s pain points. High-quality TOFU content creates a “halo effect,” positioning your brand as a helpful expert long before the user is ready to swipe their credit card.
Frequently Asked Questions
No. Aggressive selling at TOFU is the most common marketing mistake. It drives away users who are only looking for information. Focus on value and lead capture (newsletters).
Focus on traffic volume, time on page, social shares, and newsletter sign-up rates.
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