Commercial Intent: The Research and Comparison Phase
Commercial Intent (or Commercial Investigation) is the bridge between learning and buying. The user knows they have a need and is now comparing the best solutions.
This is where users look for reviews, “top 10” lists, and head-to-head comparisons. To win this intent, you need to provide proof of value. It’s not about being the only option; it’s about being the best option for the user’s specific requirements.
Example: A search for “best CRM for real estate” or “Webflow vs WordPress” shows the user is ready to spend money but is still choosing their tool.
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