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Overview
From Product Presentation Landing Page to E-commerce Platform
Thalnyra develops hunting apparel designed for demanding outdoor conditions, with an emphasis on thermal insulation, moisture management, quiet materials, and weather protection. The brand needed a dedicated online presence to introduce its products at a product presentation event and provide a foundation for presenting its collections and serving potential customers.
Working in collaboration with another external company, Thalnyra commissioned Playful Sparkle to create an initial landing page for the product presentation event, followed by a complete WordPress and WooCommerce website. The project brought together product-focused web design, e-commerce development, collection pages, and wholesale customer functionality in one platform.
Objective
Create a website that communicates Thalnyra’s product characteristics, presents its hunting apparel collections, and supports both product discovery and online commerce. The platform needed to develop beyond the initial event landing page into a functional e-commerce website, including dedicated product categories and account functionality for wholesale customers.
Scope of Work
Impact
The project established a digital platform for presenting Thalnyra’s hunting apparel and developing its online commercial presence. The initial landing page supported the brand’s product presentation event, while the subsequent WooCommerce implementation extended the website into a structured online shop.
Dedicated collection pages and product categories help organize the apparel range, while wholesale account functionality supports business customers. The website structure also provides space to communicate product characteristics, including insulation, moisture management, fabric construction, and weather protection. These elements give potential customers and wholesale partners a dedicated source of product information and a platform for exploring the brand’s offerings.
Approach
The project began with the development of a landing page for Thalnyra’s product presentation event. As the requirements expanded, Playful Sparkle developed the website into a WordPress and WooCommerce platform, organizing the product range around dedicated collections, categories, and product information.
The implementation incorporated wholesale customer account functionality alongside the core e-commerce features. The content structure was designed to present technical product characteristics separately, allowing visitors to explore the apparel collections while learning about the materials, insulation, moisture management, and other functional properties relevant to hunting use. This approach connected the brand’s product presentation requirements with the operational needs of an e-commerce platform.
