Knowledgebase
Search and browse a glossary of terms used in branding, web design, web development, app development, digital marketing, and graphic design. Look up abbreviations like SEO, ROI, CTA, UX, and CMS. Each entry includes a clear definition, a short example, and related terms.
Knowledgebase categories
CPC: Cost Per Click
Cost Per Click (CPC) is the actual price you pay to an advertising platform every time a user clicks on one of your ads. Read moreabout CPC: Cost Per Click
CPA: Cost Per Acquisition
Cost Per Acquisition (CPA) measures how much it costs to generate one conversion, such as a sale, a lead, or a signup. Read moreabout CPA: Cost Per Acquisition
Conversion Tracking
Conversion tracking measures key actions on your website or app so you can evaluate marketing performance and improve results. Read moreabout Conversion Tracking
CAC: Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the total cost—including marketing, sales, and overhead—required to convince a potential customer to buy a product or service. Read moreabout CAC: Customer Acquisition Cost
Backlinks: Building Website Authority
A Backlink (also known as an “inbound link”) is a link from one website to another. They serve as a signal to search engines that others vouch for your content. Read moreabout Backlinks: Building Website Authority
Backlink Building: Earning Digital Trust
Backlink Building is the deliberate process of getting other websites to link to your own to improve your search engine visibility. Read moreabout Backlink Building: Earning Digital Trust
B2C: Consumer-Facing Marketing
Business to Consumer (B2C) refers to the strategy of selling products or services directly to individual customers for personal use. Read moreabout B2C: Consumer-Facing Marketing
B2B: Strategic Business Marketing
Business to Business (B2B) marketing is the process of selling products or services to other companies to help them increase profit or improve operations. Read moreabout B2B: Strategic Business Marketing
Attribution
Attribution is how you assign credit for a conversion to the marketing touchpoints that influenced it. Attribution is not perfect. Read moreabout Attribution
AOV: Average Order Value
Average Order Value (AOV) is average order value, calculated as total revenue divided by the number of orders. AOV helps you understand how pricing, bundles, and upsells affect revenue per purchase. Read moreabout AOV: Average Order Value