Graphic Design Terms and Definitions
Browse graphic design terminology used for print and digital deliverables. Look up terms like CMYK, bleed, DPI, vector vs raster, kerning, and Pantone. Related service: Graphic Design.
Accessibility: Inclusive Visual Communication
Accessibility in Graphic Design is the intentional practice of ensuring that information is legible, navigable, and understandable for everyone, including those with visual, color, or cognitive impairments. Read moreabout Accessibility: Inclusive Visual Communication
Web-Ready: Optimizing for Screens
Web-Ready assets are images and graphics optimized for digital display. This focuses on small file sizes for fast loading and the sRGB color space for consistent screen appearance. Read moreabout Web-Ready: Optimizing for Screens
sRGB: The Standard Color Space
Standard Red Green Blue (sRGB) is a color space created by HP and Microsoft. It is the default color profile for the web, most monitors, and consumer printers. Read moreabout sRGB: The Standard Color Space
Source Files: The Blueprint
Source Files are the original, editable files created in design software (like .ai, .psd, or .indd). They contain the layers, guides, and history needed to make future changes. Read moreabout Source Files: The Blueprint
Print-Ready: Production Standards
A Print-Ready file is a digital asset that meets all the technical requirements of a commercial printer, requiring no further modification before being sent to the press. Read moreabout Print-Ready: Production Standards
Deliverables: The Final Handoff
Deliverables are the tangible or digital assets a designer provides to a client upon completion of a project. These are the “final products” specified in the original contract. Read moreabout Deliverables: The Final Handoff
Color Contrast Ratio: The Math of Reading
Color Contrast Ratio is a numerical value (ranging from 1:1 to 21:1) that measures the difference in luminance between the foreground (text) and the background color. Read moreabout Color Contrast Ratio: The Math of Reading
WebP: Modern Web Efficiency
WebP is a modern image format that provides superior lossless and lossy compression for images on the web. It was created by Google to replace JPG, PNG, and GIF. Read moreabout WebP: Modern Web Efficiency
TIFF: The Professional Choice for Printing
Tagged Image File Format (TIFF) is a high-quality raster format used primarily in the photography and printing industries. It supports lossless compression and multiple layers. Read moreabout TIFF: The Professional Choice for Printing
Texture: Adding Tactile Depth
Texture refers to the surface quality of a design—how it looks like it would feel if touched. It can be “actual” (physical paper grain) or “implied” (visual representation of wood or metal). Read moreabout Texture: Adding Tactile Depth