Knowledgebase
Search and browse a glossary of terms used in branding, web design, web development, app development, digital marketing, and graphic design. Look up abbreviations like SEO, ROI, CTA, UX, and CMS. Each entry includes a clear definition, a short example, and related terms.
Knowledgebase categories
Tracking: Overall Letter Spacing
Tracking is the uniform adjustment of spacing across a range of letters, words, or an entire text block. Tracking changes the overall density of text. Read moreabout Tracking: Overall Letter Spacing
Kerning: Adjusting Space Between Letter Pairs
Kerning is the adjustment of spacing between specific letter pairs to improve visual balance and readability. Fonts include built-in kerning pairs, but logos, headlines, and large type often need manual tuning. Read moreabout Kerning: Adjusting Space Between Letter Pairs
Aspect Ratio: Proportions of Width to Height
Aspect ratio is the proportional relationship between width and height of an image, frame, or layout, expressed as a ratio like 16:9 or 1:1. Read moreabout Aspect Ratio: Proportions of Width to Height
Vector: Shape-Based Graphics
Vector graphics are built from mathematically defined shapes like paths, points, strokes, and fills instead of pixels. Vector assets scale to any size without losing sharpness. Read moreabout Vector: Shape-Based Graphics
Raster: Pixel-Based Graphics
Raster graphics are made of a fixed grid of pixels, where each pixel stores a color value. Photos are raster. Read moreabout Raster: Pixel-Based Graphics
Resolution: Detail Level of an Image
Resolution describes the amount of detail in an image, usually expressed as pixel dimensions and the effective PPI at a given size. Read moreabout Resolution: Detail Level of an Image
LPI: Lines Per Inch in Halftone Screening
LPI (lines per inch) describes the density of a halftone screen used in printing, measured by how many halftone lines fit in one inch. Read moreabout LPI: Lines Per Inch in Halftone Screening
PPI: Pixels Per Inch in Image Files
PPI (pixels per inch) describes how many pixels from an image file are used to fill one inch of physical space when printed or placed in layout. Read moreabout PPI: Pixels Per Inch in Image Files
DPI: Dots Per Inch in Print Output
Dots per inch (DPI) describes how many ink dots a printer places within one inch when reproducing an image. Read moreabout DPI: Dots Per Inch in Print Output
Slug Area: Print Production Notes Space
The slug area is an extra space outside the trim and bleed used for print production information like job notes, color bars, and registration details. Read moreabout Slug Area: Print Production Notes Space