Raster: Pixel-Based Graphics
Raster graphics are made of a fixed grid of pixels, where each pixel stores a color value.
Photos are raster. Raster is great for complex imagery and gradients, but it loses sharpness when scaled up beyond its original pixel dimensions. Correct export size and compression are essential for both print and web.
Example
A 1000 x 1000 px icon looks sharp at 1000 x 1000 px. If you stretch it to 2000 x 2000 px, it becomes blurry because you are interpolating pixels.
Frequently Asked Questions
Common raster formats include JPG, PNG, TIFF, WebP, and AVIF.
For logos, icons, and type-heavy assets that must scale cleanly. Use vector for those whenever possible.
Yes for lossy formats like JPG. PNG is typically lossless but can still degrade if you repeatedly re-save with conversions.
Often 300 PPI at final size for photos. For line art and text-like graphics, higher can be needed unless you use vector.
PNG preserves sharp edges and transparency but can be larger, especially for photos. Use WebP or AVIF for web photos when possible.
Visual communication that resonates. High-quality Graphic Design is more than just aesthetics; it’s about clarity and impact.By leveraging technical Alignmentand the strategic use of White Space,we ensure your message—from digital assets to Print-Readyfiles—is delivered with professional precision.