Knowledgebase
Search and browse a glossary of terms used in branding, web design, web development, app development, digital marketing, and graphic design. Look up abbreviations like SEO, ROI, CTA, UX, and CMS. Each entry includes a clear definition, a short example, and related terms.
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Crop Marks: Guides for Trimming Print
Crop marks are thin lines placed outside the artwork area to show the printer where the final trim should occur. Read moreabout Crop Marks: Guides for Trimming Print
Bleed: Printing Beyond the Trim
Bleed is the extra printed area that extends past the final cut line, so your design still reaches the edge after trimming. Read moreabout Bleed: Printing Beyond the Trim
Color Gamut: The Range of Reproducible Colors
A color gamut is the range of colors a device or color space can reproduce, such as a monitor, printer, or a defined space like sRGB. Read moreabout Color Gamut: The Range of Reproducible Colors
ICC Profile: Color Management Standard
An ICC profile is a color management file that describes how a device or color space reproduces color, so software can convert colors predictably. Read moreabout ICC Profile: Color Management Standard
LAB: Perceptual Color Space
CIELAB color space (LAB) is a device-independent color space designed to be more aligned with human vision, using L for lightness and a/b for color channels. Read moreabout LAB: Perceptual Color Space
HSL: Hue, Saturation, Lightness
Hue, Saturation, Lightness (HSL) is a color representation that describes color by Hue (angle), Saturation (intensity), and Lightness (brightness). Read moreabout HSL: Hue, Saturation, Lightness
Pantone: Spot Color Standard
Pantone is a standardized color system used to specify and reproduce specific colors in printing, often via spot inks. Read moreabout Pantone: Spot Color Standard
HEX: Web Color Codes
Hex web color code (HEX) is a hexadecimal notation for specifying colors in digital design, commonly used in CSS and design systems. Read moreabout HEX: Web Color Codes
RGB: Screen Color Model
Red-Green-Blue (RGB) is an additive color model used for screens, built from Red, Green, and Blue light. Screens create color by emitting light, so RGB can display more vivid colors than typical print processes. Read moreabout RGB: Screen Color Model
CMYK: Print Color Model
Cyan, Magenta, Yellow, Key (CMYK) is a subtractive color model used for printing, built from Cyan, Magenta, Yellow, and Key (Black) inks. Read moreabout CMYK: Print Color Model