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Price comparison websites are powerful sales channels. But not every platform accepts every product type. A sex shop selling erotic toys and a sporting goods store selling airsoft guns face very different acceptance policies across the major comparison shopping engines.
This guide helps you identify which price comparison websites in Slovakia, Hungary, and the wider Central European region will accept your product catalogue-and which ones will reject it.
Most merchants know the big names: Heureka.sk, Árukereső.hu, Najnakup.sk. But the question that stops many shop owners cold is: “Will they accept my products?”
This guide gives you a clear, category-by-category answer.
We focus on platforms operating in Slovakia and Hungary-the Heureka Group ecosystem and its competitors-and examine how they treat product categories ranging from erotic goods and weapons to dietary supplements, alcohol, and pyrotechnics.
Most price comparison websites use a category‑based system. Products are assigned to categories, and each category has its own rules:
Key principle: The acceptance policy is rarely a blanket “yes” or “no” for an entire industry. It depends on the specific product category, the platform’s interpretation of legal requirements, and the merchant’s ability to provide proper documentation.
Heureka.sk is the largest price comparison platform in Slovakia. It has evolved from a pure comparison engine into an ecosystem that includes Marketplace (direct checkout), shipping automation (Balikobot), product analytics (Dataweps), and smart pricing (Disivo).
Standard acceptance: Heureka accepts most standard product categories including electronics, home goods, clothing, books, toys, and health & beauty.
What Heureka does NOT accept (based on general platform policies):
Erotic products on Heureka: Despite the platform having a dedicated “Erotické pomôcky” (erotic aids) category, the acceptance of erotic products is subject to specific rules. Merchants selling erotic goods must ensure proper categorisation. The platform generally accepts erotic products as long as they are correctly classified and comply with legal requirements. In fact, Heureka data shows significant demand for erotic products, with categories like condoms (+7%) and lubricants (+6%) showing growth, and certain fetish and BDSM products seeing substantial interest.
Heureka.cz operates under similar policies to Heureka.sk but has its own specific rules for erotic product categorisation. Merchants selling across both markets should check the specific requirements for each country.
Árukereső.hu is the dominant price comparison platform in Hungary, with 5 million+ monthly visitors and 6,000+ active merchants. It operates a dual CPC/Marketplace model.
Standard acceptance: Árukereső accepts a wide range of product categories. The platform’s category list includes Erotika (erotic products), indicating that erotic goods are accepted as a standard category.
What Árukereső does NOT accept: The platform does not publish an explicit prohibited list, but merchants selling weapons or firearm-adjacent products should exercise caution. Hungarian law strictly regulates firearms and ammunition, and platforms generally do not facilitate the sale of such items. The platform also requires that merchants selling regulated products hold the necessary permits and approvals.
Special requirements: Árukereső requires an active Hungarian tax number and NAV Online Számla registration. VAT handling (27% / 18% / 5%) is mandatory.
Najnakup.sk operates since 2007 and offers CPC, CPM, and premium listing packages.
What Najnakup accepts: The platform has a “Afrodiziaká” (aphrodisiacs) category, indicating that at least some erotic‑adjacent products are accepted. The platform also displays products from sex shops like RužovýSlon, confirming that erotic products are generally accepted.
What Najnakup does NOT accept: The platform’s prohibited items are not published explicitly, but standard restrictions apply (illegal goods, counterfeit items, and age‑restricted products without proper age verification).
Glami.hu is a fashion‑focused search engine specialising in clothing, accessories, and footwear. It is not a general‑purpose price comparison site.
What Glami accepts: Fashion products, clothing, shoes, bags, accessories, and lifestyle items.
What Glami does NOT accept: Erotic products, weapons, electronics, home appliances, or any products outside the fashion and lifestyle category.
| Platform | Focus | Accepts Erotic | Accepts Weapons | Accepts General |
|---|---|---|---|---|
| Grizly.sk | General | Unknown | Unknown | Yes |
| Pricemania.sk | General | Unknown | Unknown | Yes |
| Árgép.hu | General | Unknown | Unknown | Yes |
| Olcsobbat.hu | General | Unknown | Unknown | Yes |
| Favi.hu | Home & interior | No | No | Limited |
| xxxlutz.sk | Home & furniture | No | No | Limited |
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | Yes | Dedicated “Erotické pomôcky” category; follow proper categorisation |
| Heureka.cz | Yes | Specific rules for “Sexuální a erotické pomůcky” |
| Árukereső.hu | Yes | “Erotika” category exists |
| Najnakup.sk | Yes | Aphrodisiacs category; sex shops listed |
| Glami.hu | No | Fashion platform only |
| Favi.hu | No | Home & interior only |
| Grizly.sk | Unknown | Check directly |
| Pricemania.sk | Unknown | Check directly |
Recommendation: Erotic product merchants have good coverage across the major general‑purpose platforms. Start with Heureka.sk and Árukereső.hu. For a broader reach, add Najnakup.sk. Avoid fashion‑focused or niche platforms that do not accept these categories.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | No | Not a typical category; legal restrictions apply |
| Árukereső.hu | No | Hungarian law strictly regulates firearms |
| Najnakup.sk | No | Not a typical category |
| Glami.hu | No | Fashion platform only |
| Other platforms | No | General platforms do not accept weapons |
Recommendation: Price comparison websites generally do NOT accept weapons, firearms, or weapon‑adjacent products (airsoft guns, BB guns, crossbows, stun guns). These products are legally restricted and platforms avoid facilitating their sale. Consider using specialised marketplaces or direct‑to‑consumer channels instead.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | No | Explicitly prohibited |
| Árukereső.hu | No | Safety and legal restrictions |
| Najnakup.sk | No | Not a typical category |
| Other platforms | No | Generally not accepted |
Recommendation: Pyrotechnics are not accepted on price comparison platforms. Consider selling through specialised fireworks retailers or direct channels.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | No | Tobacco, heated tobacco, and refills are prohibited |
| Árukereső.hu | No | Legal restrictions; age‑verification requirements |
| Najnakup.sk | No | Not a typical category |
| Other platforms | No | Generally not accepted |
Recommendation: Tobacco and nicotine products are heavily regulated and not accepted on price comparison platforms. Sell through dedicated, age‑verified channels.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | No (medicines) | Medicines are prohibited |
| Heureka.sk | Yes (supplements) | Dietary supplements are generally accepted, but require correct categorisation |
| Árukereső.hu | Yes (supplements) | Accepted in relevant categories |
| Najnakup.sk | Yes (supplements) | Accepted |
| Other platforms | Yes (supplements) | Generally accepted |
Recommendation: Dietary supplements are accepted on most platforms. Medicines are generally not accepted. Ensure you have proper product descriptions and comply with local regulations.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | Unknown | May be accepted in specific categories with age‑verification |
| Árukereső.hu | Yes | “Étel-Ital” (Food & Drink) category exists |
| Najnakup.sk | Unknown | Check directly |
| Other platforms | Varies | Age‑restricted; platform policies vary |
Recommendation: Alcohol is accepted on some platforms but requires age‑verification compliance. Check each platform’s specific policies before listing.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | Yes | Standard category |
| Heureka.cz | Yes | Standard category |
| Árukereső.hu | Yes | Standard category |
| Najnakup.sk | Yes | Standard category |
| Glami.hu | Yes | Primary focus; excellent for fashion merchants |
| Other platforms | Yes | Generally accepted |
Recommendation: All general‑purpose platforms accept fashion. Additionally, Glami.hu is the platform of choice for fashion‑focused merchants in Hungary.
| Platform | Accepts? | Notes |
|---|---|---|
| Heureka.sk | Yes | Standard category |
| Árukereső.hu | Yes | Standard category |
| Najnakup.sk | Yes | Standard category |
| Favi.hu | Yes | Specialised home & interior platform |
| xxxlutz.sk | Yes | Home & furniture focus |
| Other platforms | Yes | Generally accepted |
Recommendation: All general‑purpose platforms accept home & interior. For specialised visibility, consider Favi.hu (Hungary) and xxxlutz.sk (Slovakia).
| Product Category | Heureka.sk | Árukereső.hu | Najnakup.sk | Glami.hu | Favi.hu | General Platforms |
|---|---|---|---|---|---|---|
| Erotic products | Accepted | Accepted | Accepted | Not accepted | Not accepted | Accepted |
| Weapons | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted |
| Pyrotechnics | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted |
| Tobacco | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted |
| Medicines | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted | Not accepted |
| Dietary supplements | Accepted | Accepted | Accepted | Not accepted | Not accepted | Accepted |
| Alcohol | Check directly / conditional | Accepted | Check directly / conditional | Not accepted | Not accepted | Check directly / conditional |
| Fashion | Accepted | Accepted | Accepted | Accepted | Not accepted | Accepted |
| Home & interior | Accepted | Accepted | Accepted | Not accepted | Accepted | Accepted |
| General products | Accepted | Accepted | Accepted | Not accepted | Not accepted | Accepted |
If you sell products that fall into restricted categories (such as dietary supplements, alcohol, or erotic products), here are steps to improve your chances of being accepted:
Before committing to a platform, always verify its acceptance policy:
Choosing the right price comparison platform depends on what you sell. General‑purpose platforms like Heureka.sk and Árukereső.hu accept the widest range of products, but they have clear restrictions on weapons, pyrotechnics, and tobacco. Erotic products are accepted on the major platforms, provided they are correctly categorised. Fashion merchants have a dedicated platform in Glami.hu, and home & interior merchants can benefit from Favi.hu and xxxlutz.sk.
The key is to check each platform’s policy for your specific product category before investing time and resources in integration. What works for an electronics shop may not work for a sex shop or a fireworks retailer.
Need help identifying the right price comparison platforms for your products? Playful Sparkle has been engineering digital products since 2004, offering Web Development, e‑commerce solutions, and technical integration services. Our team can help you assess platform suitability, set up product feeds, and optimise your presence across Heureka, Árukereső, and other platforms. Contact us to discuss how we can help you grow your online sales.