Which Price Comparison Website Accepts Your Products?

Price comparison websites are powerful sales channels. But not every platform accepts every product type. A sex shop selling erotic toys and a sporting goods store selling airsoft guns face very different acceptance policies across the major comparison shopping engines.

This guide helps you identify which price comparison websites in Slovakia, Hungary, and the wider Central European region will accept your product catalogue-and which ones will reject it.

What This Guide Covers

Most merchants know the big names: Heureka.sk, Árukereső.hu, Najnakup.sk. But the question that stops many shop owners cold is: “Will they accept my products?”

This guide gives you a clear, category-by-category answer.

We focus on platforms operating in Slovakia and Hungary-the Heureka Group ecosystem and its competitors-and examine how they treat product categories ranging from erotic goods and weapons to dietary supplements, alcohol, and pyrotechnics.

How Price Comparison Websites Categorise Products

Most price comparison websites use a category‑based system. Products are assigned to categories, and each category has its own rules:

  • Standard categories – Electronics, home appliances, clothing, books, toys. Almost all platforms accept these.
  • Restricted categories – Products with legal restrictions, such as alcohol, tobacco, or pharmaceuticals. Platforms may accept them but require additional verification or impose display restrictions.
  • Prohibited categories – Products that are illegal to sell or violate platform policies. Platforms reject these entirely.

Key principle: The acceptance policy is rarely a blanket “yes” or “no” for an entire industry. It depends on the specific product category, the platform’s interpretation of legal requirements, and the merchant’s ability to provide proper documentation.

Platform Overview: Who Accepts What

Heureka.sk (Slovakia)

Heureka.sk is the largest price comparison platform in Slovakia. It has evolved from a pure comparison engine into an ecosystem that includes Marketplace (direct checkout), shipping automation (Balikobot), product analytics (Dataweps), and smart pricing (Disivo).

Standard acceptance: Heureka accepts most standard product categories including electronics, home goods, clothing, books, toys, and health & beauty.

What Heureka does NOT accept (based on general platform policies):

  • Pharmaceuticals – Prescription medicines and certain over‑the‑counter drugs are not accepted.
  • Pyrotechnics – Fireworks, firecrackers, and other explosive products are prohibited.
  • Tobacco products – Cigarettes, heated tobacco, and nicotine refills are not accepted.
  • Kratom and cannabis seeds – These are explicitly excluded.

Erotic products on Heureka: Despite the platform having a dedicated “Erotické pomôcky” (erotic aids) category, the acceptance of erotic products is subject to specific rules. Merchants selling erotic goods must ensure proper categorisation. The platform generally accepts erotic products as long as they are correctly classified and comply with legal requirements. In fact, Heureka data shows significant demand for erotic products, with categories like condoms (+7%) and lubricants (+6%) showing growth, and certain fetish and BDSM products seeing substantial interest.

Heureka.cz (Czech Republic)

Heureka.cz operates under similar policies to Heureka.sk but has its own specific rules for erotic product categorisation. Merchants selling across both markets should check the specific requirements for each country.

Árukereső.hu (Hungary)

Árukereső.hu is the dominant price comparison platform in Hungary, with 5 million+ monthly visitors and 6,000+ active merchants. It operates a dual CPC/Marketplace model.

Standard acceptance: Árukereső accepts a wide range of product categories. The platform’s category list includes Erotika (erotic products), indicating that erotic goods are accepted as a standard category.

What Árukereső does NOT accept: The platform does not publish an explicit prohibited list, but merchants selling weapons or firearm-adjacent products should exercise caution. Hungarian law strictly regulates firearms and ammunition, and platforms generally do not facilitate the sale of such items. The platform also requires that merchants selling regulated products hold the necessary permits and approvals.

Special requirements: Árukereső requires an active Hungarian tax number and NAV Online Számla registration. VAT handling (27% / 18% / 5%) is mandatory.

Najnakup.sk (Slovakia)

Najnakup.sk operates since 2007 and offers CPC, CPM, and premium listing packages.

What Najnakup accepts: The platform has a “Afrodiziaká” (aphrodisiacs) category, indicating that at least some erotic‑adjacent products are accepted. The platform also displays products from sex shops like RužovýSlon, confirming that erotic products are generally accepted.

What Najnakup does NOT accept: The platform’s prohibited items are not published explicitly, but standard restrictions apply (illegal goods, counterfeit items, and age‑restricted products without proper age verification).

Glami.hu (Hungary)

Glami.hu is a fashion‑focused search engine specialising in clothing, accessories, and footwear. It is not a general‑purpose price comparison site.

What Glami accepts: Fashion products, clothing, shoes, bags, accessories, and lifestyle items.

What Glami does NOT accept: Erotic products, weapons, electronics, home appliances, or any products outside the fashion and lifestyle category.

Other Platforms

PlatformFocusAccepts EroticAccepts WeaponsAccepts General
Grizly.skGeneralUnknownUnknownYes
Pricemania.skGeneralUnknownUnknownYes
Árgép.huGeneralUnknownUnknownYes
Olcsobbat.huGeneralUnknownUnknownYes
Favi.huHome & interiorNoNoLimited
xxxlutz.skHome & furnitureNoNoLimited

Category-by-Category Guide: Which Platform Accepts Your Products

Erotic Products (Sex Toys, Erotic Lingerie, Lubricants, Condoms, Aphrodisiacs)

PlatformAccepts?Notes
Heureka.skYesDedicated “Erotické pomôcky” category; follow proper categorisation
Heureka.czYesSpecific rules for “Sexuální a erotické pomůcky”
Árukereső.huYes“Erotika” category exists
Najnakup.skYesAphrodisiacs category; sex shops listed
Glami.huNoFashion platform only
Favi.huNoHome & interior only
Grizly.skUnknownCheck directly
Pricemania.skUnknownCheck directly

Recommendation: Erotic product merchants have good coverage across the major general‑purpose platforms. Start with Heureka.sk and Árukereső.hu. For a broader reach, add Najnakup.sk. Avoid fashion‑focused or niche platforms that do not accept these categories.

PlatformAccepts?Notes
Heureka.skNoNot a typical category; legal restrictions apply
Árukereső.huNoHungarian law strictly regulates firearms
Najnakup.skNoNot a typical category
Glami.huNoFashion platform only
Other platformsNoGeneral platforms do not accept weapons

Recommendation: Price comparison websites generally do NOT accept weapons, firearms, or weapon‑adjacent products (airsoft guns, BB guns, crossbows, stun guns). These products are legally restricted and platforms avoid facilitating their sale. Consider using specialised marketplaces or direct‑to‑consumer channels instead.

Pyrotechnics (Fireworks, Firecrackers, Explosives)

PlatformAccepts?Notes
Heureka.skNoExplicitly prohibited
Árukereső.huNoSafety and legal restrictions
Najnakup.skNoNot a typical category
Other platformsNoGenerally not accepted

Recommendation: Pyrotechnics are not accepted on price comparison platforms. Consider selling through specialised fireworks retailers or direct channels.

Tobacco Products (Cigarettes, Heated Tobacco, E‑Liquids, Nicotine Products)

PlatformAccepts?Notes
Heureka.skNoTobacco, heated tobacco, and refills are prohibited
Árukereső.huNoLegal restrictions; age‑verification requirements
Najnakup.skNoNot a typical category
Other platformsNoGenerally not accepted

Recommendation: Tobacco and nicotine products are heavily regulated and not accepted on price comparison platforms. Sell through dedicated, age‑verified channels.

Pharmaceuticals and Dietary Supplements

PlatformAccepts?Notes
Heureka.skNo (medicines)Medicines are prohibited
Heureka.skYes (supplements)Dietary supplements are generally accepted, but require correct categorisation
Árukereső.huYes (supplements)Accepted in relevant categories
Najnakup.skYes (supplements)Accepted
Other platformsYes (supplements)Generally accepted

Recommendation: Dietary supplements are accepted on most platforms. Medicines are generally not accepted. Ensure you have proper product descriptions and comply with local regulations.

Alcohol

PlatformAccepts?Notes
Heureka.skUnknownMay be accepted in specific categories with age‑verification
Árukereső.huYes“Étel-Ital” (Food & Drink) category exists
Najnakup.skUnknownCheck directly
Other platformsVariesAge‑restricted; platform policies vary

Recommendation: Alcohol is accepted on some platforms but requires age‑verification compliance. Check each platform’s specific policies before listing.

Fashion, Clothing, Accessories

PlatformAccepts?Notes
Heureka.skYesStandard category
Heureka.czYesStandard category
Árukereső.huYesStandard category
Najnakup.skYesStandard category
Glami.huYesPrimary focus; excellent for fashion merchants
Other platformsYesGenerally accepted

Recommendation: All general‑purpose platforms accept fashion. Additionally, Glami.hu is the platform of choice for fashion‑focused merchants in Hungary.

Home & Interior

PlatformAccepts?Notes
Heureka.skYesStandard category
Árukereső.huYesStandard category
Najnakup.skYesStandard category
Favi.huYesSpecialised home & interior platform
xxxlutz.skYesHome & furniture focus
Other platformsYesGenerally accepted

Recommendation: All general‑purpose platforms accept home & interior. For specialised visibility, consider Favi.hu (Hungary) and xxxlutz.sk (Slovakia).

Summary Table: Quick Reference

Product CategoryHeureka.skÁrukereső.huNajnakup.skGlami.huFavi.huGeneral Platforms
Erotic productsAcceptedAcceptedAcceptedNot acceptedNot acceptedAccepted
WeaponsNot acceptedNot acceptedNot acceptedNot acceptedNot acceptedNot accepted
PyrotechnicsNot acceptedNot acceptedNot acceptedNot acceptedNot acceptedNot accepted
TobaccoNot acceptedNot acceptedNot acceptedNot acceptedNot acceptedNot accepted
MedicinesNot acceptedNot acceptedNot acceptedNot acceptedNot acceptedNot accepted
Dietary supplementsAcceptedAcceptedAcceptedNot acceptedNot acceptedAccepted
AlcoholCheck directly / conditionalAcceptedCheck directly / conditionalNot acceptedNot acceptedCheck directly / conditional
FashionAcceptedAcceptedAcceptedAcceptedNot acceptedAccepted
Home & interiorAcceptedAcceptedAcceptedNot acceptedAcceptedAccepted
General productsAcceptedAcceptedAcceptedNot acceptedNot acceptedAccepted

How to Get Your Products Accepted on Restricted Platforms

If you sell products that fall into restricted categories (such as dietary supplements, alcohol, or erotic products), here are steps to improve your chances of being accepted:

  1. Proper product categorisation – Use the platform’s official category structure. Do not misclassify products to bypass restrictions.
  2. Accurate product descriptions – Provide clear, honest product descriptions that comply with platform guidelines.
  3. Legal compliance – Ensure your business holds all necessary permits, licences, and registrations.
  4. Age‑verification – For age‑restricted products, implement proper age‑verification on your website.
  5. Contact support directly – If you are unsure about a platform’s policy for your specific product, contact their merchant support team before investing time in integration.
  6. Check platform-specific rules – Read the platform’s terms and conditions carefully. For example, Heureka.sk has specific rules for erotic product categorisation.

How to Check Platform Policies Yourself

Before committing to a platform, always verify its acceptance policy:

  1. Search the platform for your product category – If the category exists, the platform generally accepts it.
  2. Check the platform’s “Terms and Conditions” or “Prohibited Items” page – Most platforms publish these.
  3. Contact merchant support – Ask directly if your products are accepted.
  4. Look for existing merchants in your category – If competitors are listed, the platform accepts the category.
  5. Check the platform’s category list – If your product category is listed, it is likely accepted.

Key Takeaways

  1. Erotic products are widely accepted on Heureka.sk, Árukereső.hu, and Najnakup.sk. Glami.hu and Favi.hu do not accept them.
  2. Weapons, pyrotechnics, and tobacco products are not accepted on price comparison platforms. Sell these through specialised channels.
  3. Fashion merchants should prioritise Glami.hu in addition to general platforms.
  4. Home & interior merchants should consider Favi.hu (Hungary) and xxxlutz.sk (Slovakia) for specialised visibility.
  5. Dietary supplements are accepted on most general platforms. Medicines are not.
  6. Alcohol acceptance varies – Árukereső.hu accepts it, but other platforms may have restrictions. Check directly.
  7. Always verify platform policies before investing in integration. Policies can change, and regional variations exist.

Conclusion

Choosing the right price comparison platform depends on what you sell. General‑purpose platforms like Heureka.sk and Árukereső.hu accept the widest range of products, but they have clear restrictions on weapons, pyrotechnics, and tobacco. Erotic products are accepted on the major platforms, provided they are correctly categorised. Fashion merchants have a dedicated platform in Glami.hu, and home & interior merchants can benefit from Favi.hu and xxxlutz.sk.

The key is to check each platform’s policy for your specific product category before investing time and resources in integration. What works for an electronics shop may not work for a sex shop or a fireworks retailer.

Resources

Need help identifying the right price comparison platforms for your products? Playful Sparkle has been engineering digital products since 2004, offering Web Development, e‑commerce solutions, and technical integration services. Our team can help you assess platform suitability, set up product feeds, and optimise your presence across Heureka, Árukereső, and other platforms. Contact us to discuss how we can help you grow your online sales.

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Zsolt Oroszlány

Zsolt Oroszlány

Founder & Chief Creative Officer of Playful Sparkle since 2004, combining business leadership, digital strategy, design, and software engineering to help organizations build effective digital solutions. Regularly publishes insights on web development, SEO, design, and emerging technologies.