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The Complete Social Media Image Sizes Cheat Sheet (2026)
TL;DR
- Facebook cover photos display differently on desktop and mobile-design for 851×315 px but test both views.
- Instagram feed has shifted to a 4:5 portrait-first format (1080×1350 px) for maximum screen real estate.
- X (Twitter) post images support multiple aspect ratios; 16:9 (1200×675 px) works best for most in-feed content.
- LinkedIn personal profile banners (1584×396 px) and company page banners (1128×191 px) use different dimensions-do not reuse them interchangeably.
- Pinterest Pins perform best at 1000×1500 px (2:3 aspect ratio); vertical content consistently drives higher engagement.
Visual content is the primary driver of engagement across every major social platform. But uploading the wrong image dimensions can undermine your efforts before anyone reads a single word-automatic cropping, blurry rendering, and awkward framing signal a lack of attention to detail that audiences notice.
Each platform enforces specific image dimensions. These aren’t arbitrary. They’re calibrated to deliver optimal viewing experiences across the diverse range of devices people use daily, from desktop monitors to mobile phones. Understanding and applying these specifications ensures your visuals display as intended.
A note on methodology: The dimensions in this guide have been verified against current platform documentation and industry-standard sources as of July 2026. Platform specifications change periodically-always verify against official documentation before finalizing major campaigns.
| Type | X (Twitter) | TikTok | |||
|---|---|---|---|---|---|
| Profile Photo | 170×170 px | 320×320 px | 400×400 px | 400×400 px | 200×200 px |
| Landscape | 1200×630 px | 1080×566 px | 1200×675 px | 1200×627 px | 1920×1080 px |
| Portrait | 630×1200 px | 1080×1350 px | 1080×1350 px | 1080×1350 px | 1080×1920 px |
| Square | 1200×1200 px | 1080×1080 px | 1080×1080 px | 1080×1080 px | 1080×1080 px |
| Stories | 1080×1920 px | 1080×1920 px | N/A | N/A | 1080×1920 px |
| Cover/Banner | 851×315 px | N/A | 1500×500 px | 1584×396 px (personal) | N/A |
Facebook Image Sizes
Facebook supports more image formats than any other major platform: feed posts, cover photos, Stories, event covers, group covers, and multiple ad placements.
Why Facebook Uses Different Dimensions
Facebook’s image variations exist because the platform renders content differently across devices. Desktop screens display in a horizontal orientation (landscape), while mobile screens are vertical (portrait). Facebook crops images rather than stretching them, which preserves visual quality but means you must design for specific dimensions to avoid losing critical content.
Facebook: Profile Picture
Facebook profile pictures display at 170×170 pixels on desktop and 128×128 pixels on mobile. Upload a higher-resolution image (at least 2048×2048 px) to ensure sharpness when users click to expand.
| Viewport | Display Size |
|---|---|
| Desktop | 170×170 px |
| Mobile | 128×128 px |
Facebook: Cover Photo
The recommended Facebook cover photo dimensions are 851×315 pixels (approximately 2.7:1 aspect ratio).
| Viewport | Dimensions |
|---|---|
| Desktop | 820×312 px |
| Mobile | 640×360 px |
Implementation notes:
- Keep file size under 100 KB for faster loading
- Use sRGB JPG format to minimize compression artifacts
- Position key visual elements in the center to avoid cropping on narrower displays
Facebook: Event Cover Photo
Event covers require 1200×628 pixels (approximately 2:1 aspect ratio). Once set, event cover dimensions cannot be altered-choose carefully before publishing.
Facebook: Group Cover Photo
Group covers use 1640×856 pixels (1.91:1 aspect ratio). This larger dimension accommodates the group header layout.
Facebook: Stories
Facebook Stories display at 1080×1920 pixels (9:16 aspect ratio).
Text safe zone: Keep the top and bottom 14% (approximately 250 pixels) clear of critical content. Profile icons and action buttons overlay these areas.
Facebook: Advertisements
Facebook ads span multiple placements with varying requirements:
| Ad Format | Recommended Size | Aspect Ratio |
|---|---|---|
| Feed Ads | 1080×1080 px | 1:1 |
| Right Column Ads | 1200×1200 px | 1:1 |
| Marketplace Ads | 1080×1080 px | 1:1 |
| Search Ads | 1080×1080 px | 1:1 or 1.91:1 |
| Messenger Inbox Ads | 1080×1080 px | 1:1 |
| Stories Ads | 1080×1920 px | 9:16 |
File size limits: Image and carousel ad files must remain under 30 MB per image.
Instagram Image Sizes
Instagram has undergone significant changes in 2025 and 2026. The profile grid now previews posts at a 3:4 ratio instead of the traditional square. This single change has reshaped how content should be sized for the platform.
Key shift: Portrait (4:5) posts now fill more screen space than square images and survive the new grid crop better. Design for 1080×1350 px as your default Instagram feed size.
Instagram: Profile Photo
Upload a 320×320 pixel image (1:1 aspect ratio). Instagram displays profile photos at 110×110 pixels but stores them at 320×320.
Critical considerations:
- Profile photos render as circles-center your subject
- Instagram does not allow users to tap profile photos to view them larger
Instagram: Stories
Stories require 1080×1920 pixels (9:16 aspect ratio). With over 500 million daily active users, Stories represent a primary engagement channel.
Text safe zone: Keep critical content within the central area. The top and bottom portions are overlaid with UI elements.
Instagram: Feed Photos
| Orientation | Dimensions | Aspect Ratio |
|---|---|---|
| Portrait (recommended) | 1080×1350 px | 4:5 |
| Square | 1080×1080 px | 1:1 |
| Landscape | 1080×566 px | 1.91:1 |
Instagram supports aspect ratios between 1.91:1 and 4:5. Images outside this range are automatically cropped.
Recommendation: Use 4:5 portrait (1080×1350 px) for most feed posts. It occupies more screen real estate and performs better in the new 3:4 grid preview.
Instagram: Carousel Photos
Carousel posts support the same dimensions as feed photos:
| Orientation | Dimensions | Aspect Ratio |
|---|---|---|
| Portrait | 1080×1350 px | 4:5 |
| Square | 1080×1080 px | 1:1 |
| Landscape | 1080×566 px | 1.91:1 |
Maintain consistent orientation across all carousel slides for a cohesive presentation.
Instagram: Ads
| Ad Format | Dimensions | Aspect Ratio |
|---|---|---|
| Feed Ads | 1080×1080 px | 1:1 |
| Stories Ads | 1080×1920 px | 9:16 |
| Reels Ads | 1080×1920 px | 9:16 |
Text safe zone for Stories ads: Leave approximately 14% (250 px) at the top and 20% (340 px) at the bottom clear of critical elements.
X (Twitter) Image Sizes
Twitter (now X) continues to evolve its visual presentation. First impressions matter significantly-your profile and header images are the first elements users notice.
X: Profile Photo
400×400 pixels (1:1 aspect ratio). File size must remain under 2 MB.
X displays profile photos in a circle-center critical elements to avoid cropping.
X: Header Photo
1500×500 pixels (3:1 aspect ratio). File size must remain under 5 MB.
Design note: X overlays your profile photo and account name on the lower-left corner of the banner. This zone is not usable for critical design elements.
X: In-Stream Photos
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard In-Feed | 1200×675 px | 16:9 |
| Square | 1080×1080 px | 1:1 |
| Vertical | 1080×1350 px | 4:5 |
X supports aspect ratios between 2:1 and 1:1 on desktop, and 2:1, 16:9, and 3:4 on mobile.
X: Ads
| Ad Format | Dimensions | Aspect Ratio | File Size Limit |
|---|---|---|---|
| Single/Multi-image Tweets | 800×418 px | 1.91:1 | 3 MB |
| Website Card | 800×418 px or 800×800 px | 1.91:1 or 1:1 | 3 MB |
| App Card | 800×800 px or 800×418 px | 1:1 or 1.91:1 | 3 MB |
| Carousels | 800×800 px or 800×418 px | 1:1 or 1.91:1 | 20 MB |
LinkedIn Image Sizes
LinkedIn serves as the premier platform for professional networking and B2B marketing. Image dimensions differ significantly between personal profiles and company pages-do not reuse assets interchangeably.
LinkedIn: Profile Picture
400×400 pixels (1:1 aspect ratio). File size limit: 8 MB.
Profile photos display as circles-center your subject.
LinkedIn: Profile Cover Picture
1584×396 pixels (4:1 aspect ratio). File size limit: 8 MB.
Critical difference: Personal profile banners (1584×396 px) and company page banners (1128×191 px) use completely different dimensions.
LinkedIn: Company Page
| Asset | Dimensions | Aspect Ratio | File Size Limit |
|---|---|---|---|
| Logo | 400×400 px (minimum 300×300) | 1:1 | 4 MB |
| Cover Image | 1128×191 px | ~6:1 | 3 MB |
| Square Logo | 60×60 px | 1:1 | – |
| Blog Post Image | 1350×440 px | ~3:1 | – |
LinkedIn company page banners use a 6:1 aspect ratio (4200×700 px recommended) for optimal display across devices. The 1128×191 px dimension represents the display size after platform rendering.
LinkedIn: Life Tab
The Life Tab showcases company culture and values:
| Asset | Dimensions |
|---|---|
| Hero Image | 1128×376 px |
| Custom Module Image | 502×282 px |
| Company Photos | 900×600 px |
LinkedIn: Post Images
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Landscape (link sharing) | 1200×627 px | 1.91:1 |
| Square | 1080×1080 px | 1:1 |
| Vertical | 1080×1350 px | 4:5 |
LinkedIn: Ads
| Ad Format | Dimensions | Aspect Ratio |
|---|---|---|
| Sponsored Content | 1200×627 px | 1.91:1 |
| Sponsored Content Carousel | 1080×1080 px | 1:1 |
| Spotlight Ads Logo | 100×100 px | 1:1 |
| Spotlight Ads Background | 300×250 px | – |
TikTok Image Sizes
TikTok has surpassed 1.1 billion monthly active users across 150+ countries. While video remains the primary content format, profile images and photo carousels require specific dimensions.
TikTok: Profile Picture
200×200 pixels (1:1 aspect ratio). Upload at higher resolution (720×720 px recommended) for best quality across devices.
TikTok: Video
1080×1920 pixels (9:16 aspect ratio).
TikTok: Carousel Photos
1080×1920 pixels (9:16 aspect ratio) or 1:1 square.
YouTube Image Sizes
YouTube attracts over 2.49 billion monthly active users. Channel branding assets and thumbnails significantly impact click-through rates and channel growth.
YouTube: Profile Picture
800×800 pixels (1:1 aspect ratio). YouTube renders profile photos at 98×98 pixels-ensure your image remains recognizable at small sizes.
YouTube: Channel Banner
Recommended: 2560×1440 pixels (16:9 aspect ratio). Minimum: 2048×1152 pixels. File size limit: 6 MB.
The banner displays differently across devices. Design with a “safe zone” in the center to ensure critical content remains visible on all screen sizes.
YouTube: Video Thumbnail
1280×720 pixels (16:9 aspect ratio). File size limit: 2 MB.
Thumbnails are the primary driver of click-through rates. Use high-contrast images with clear focal points.
YouTube: Ads
1280×720 pixels recommended for most YouTube advertising formats.
Pinterest Image Sizes
Pinterest drives significant referral traffic to websites and online stores. Vertical Pins consistently outperform other formats.
Pinterest: Profile Photo
165×165 pixels displayed as a circle. Upload at higher resolution for quality.
Pinterest: Profile Cover
800×450 pixels (16:9 aspect ratio).
Pinterest: Pins
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Standard Pin (recommended) | 1000×1500 px | 2:3 |
| Square Pin | 1000×1000 px | 1:1 |
| Landscape Pin | 1000×750 px | 4:3 |
File size limit: 20 MB.
Note: Pinterest’s algorithm favors vertical content. The 2:3 aspect ratio (1000×1500 px) consistently drives higher engagement.
Pinterest: Story Pins (Idea Pins)
1080×1920 pixels (9:16 aspect ratio). File size limit: 20 MB.
Pinterest: Collection Pins
1000×1000 px or 1000×1500 px.
Pinterest: Ads
| Ad Format | Dimensions | Aspect Ratio |
|---|---|---|
| App Install Ads | 1000×1500 px | 2:3 |
| Carousel Ads | 1000×1500 px or 1000×1000 px | 2:3 or 1:1 |
| Shopping Ads | 1000×1500 px | 2:3 |
Snapchat Image Sizes
Snapchat serves over 406 million daily active users. The platform is exclusively mobile and full-screen-design everything for vertical viewing.
Snapchat: Profile Picture
320×320 pixels. File size limit: 2 MB.
Snapchat: Geofilter
1080×1920 pixels (9:16 aspect ratio). File size limit: 300 KB for transparent overlays. Use PNG with transparency.
Snapchat: Ads
1080×1920 pixels (9:16 aspect ratio). File size limit: 5 MB.
Text safe zone: Keep critical content within the central 1080×1420 pixel area-UI elements overlay the top and bottom.
Threads Image Sizes
Threads follows Meta’s familiar Instagram sizing system.
Threads: Profile Picture
320×320 pixels (1:1 aspect ratio), displayed as a circle.
Threads: Post Images
| Format | Dimensions | Aspect Ratio |
|---|---|---|
| Portrait (recommended) | 1080×1350 px | 4:5 |
| Square | 1080×1080 px | 1:1 |
| Landscape | 1080×566 px | 1.91:1 |
File size limit: 8 MB.
Threads: Carousel Photos
1080×1350 pixels (4:5 aspect ratio), supporting up to 10 images per post.
Google Business Profile Image Sizes
Google Business Profile (formerly Google My Business) images appear across Google Search and Maps. Correct sizing ensures professional presentation in local search results.
Logo
Recommended: 720×720 pixels (1:1 aspect ratio). Minimum: 250×250 pixels. File size limit: 5 MB.
Cover Photo
1080×608 pixels (16:9 aspect ratio). File size limit: 5 MB.
Profile Photo
Between 250×250 pixels and 750×750 pixels.
Video Posts
- Duration: 30 seconds maximum
- Resolution: Minimum 1280×720 pixels
- File size: Maximum 100 MB
Tumblr Image Sizes
Tumblr remains a distinctly customizable platform with specific visual requirements.
Profile Picture
128×128 pixels. Upload at 512×512 px for retina display quality.
Profile Banner
3000×1055 pixels (~2.84:1 aspect ratio).
Image Posts
540×810 pixels (2:3 aspect ratio). Upload at 1080 px wide for retina display quality.
Ads
1280×1920 pixels for image ads.
Key Takeaways
- Instagram has shifted to portrait-first. Design feed posts at 1080×1350 px (4:5 aspect ratio) for maximum visibility in both the feed and the new 3:4 grid preview.
- LinkedIn personal and company pages use different banner dimensions. Personal profiles require 1584×396 px; company pages use 1128×191 px (or 4200×700 px recommended).
- Pinterest rewards vertical content. The 2:3 aspect ratio (1000×1500 px) consistently drives higher engagement than square or landscape formats.
- File size limits matter. Exceeding platform limits triggers compression that degrades image quality. Check each platform’s limits before exporting.
- Always design with safe zones. Platform UI elements overlay the top and bottom of Stories, Reels, and vertical content. Keep critical content in the center.
- Test across devices. Desktop and mobile render images differently. Preview your content on both before publishing.
Conclusion
Social media image dimensions aren’t arbitrary-they’re calibrated to deliver optimal viewing experiences across the devices your audience uses. Getting them wrong means automatic cropping, blurry rendering, and a brand presentation that signals a lack of attention to detail.
This guide provides the verified specifications for every major platform as of July 2026. Bookmark it, reference it when creating assets, and always verify against official documentation before finalizing major campaigns. The platforms continue to evolve-what works today may change tomorrow.
Need help with your social media visuals? Playful Sparkle has been engineering digital products since 2004, offering Branding & Strategy, UI/UX & Web Design, and Graphic & Visual Design services. Contact us to discuss how we can help your brand stand out across every platform.
Zsolt Oroszlány
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