Graphic Design Terms and Definitions
Browse graphic design terminology used for print and digital deliverables. Look up terms like CMYK, bleed, DPI, vector vs raster, kerning, and Pantone. Related service: Graphic Design.
HSL: Hue, Saturation, Lightness
Hue, Saturation, Lightness (HSL) is a color representation that describes color by Hue (angle), Saturation (intensity), and Lightness (brightness). Read moreabout HSL: Hue, Saturation, Lightness
Pantone: Spot Color Standard
Pantone is a standardized color system used to specify and reproduce specific colors in printing, often via spot inks. Read moreabout Pantone: Spot Color Standard
HEX: Web Color Codes
Hex web color code (HEX) is a hexadecimal notation for specifying colors in digital design, commonly used in CSS and design systems. Read moreabout HEX: Web Color Codes
RGB: Screen Color Model
Red-Green-Blue (RGB) is an additive color model used for screens, built from Red, Green, and Blue light. Screens create color by emitting light, so RGB can display more vivid colors than typical print processes. Read moreabout RGB: Screen Color Model
CMYK: Print Color Model
Cyan, Magenta, Yellow, Key (CMYK) is a subtractive color model used for printing, built from Cyan, Magenta, Yellow, and Key (Black) inks. Read moreabout CMYK: Print Color Model
Script: Type That Looks Handwritten
A script typeface mimics handwriting or calligraphy, often with flowing strokes and connected letterforms. Scripts can add personality, elegance, and a human feel. Read moreabout Script: Type That Looks Handwritten
Monospace: Equal-Width Characters
A monospace typeface uses the same horizontal space for every character, so “i” and “W” take equal width. Monospace fonts make alignment predictable. Read moreabout Monospace: Equal-Width Characters
Slab Serif: Serifs With Bold, Blocky Ends
A slab serif typeface uses thick, block-like serifs, creating strong structure and a sturdy visual rhythm. Slab serifs can feel confident and practical. Read moreabout Slab Serif: Serifs With Bold, Blocky Ends
Sans-Serif: Clean Letterforms Without Serifs
A sans-serif typeface has no finishing strokes at the ends of letter strokes, giving it a simpler, cleaner appearance. Read moreabout Sans-Serif: Clean Letterforms Without Serifs
Serif: Letterforms With Finishing Strokes
A serif typeface has small finishing strokes at the ends of letter strokes, commonly seen in traditional print and editorial design. Read moreabout Serif: Letterforms With Finishing Strokes