SWOT: Understanding Your Position
A SWOT Analysis is a strategic planning tool used to evaluate four key areas of a business:
- Strengths: Internal advantages (e.g., proprietary tech).
- Weaknesses: Internal limitations (e.g., small marketing team).
- Opportunities: External growth paths (e.g., competitors closing down).
- Threats: External risks (e.g., new privacy laws like GDPR).
Frequently Asked Questions
Ideally, representatives from Marketing, Sales, Product, and Customer Support to get a 360-degree view of the company.
At least once a year, or whenever there is a major shift in your industry or the economy.
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