SQL: Sales Qualified Lead
Sales Qualified Lead (SQL) is a lead that sales has reviewed and confirmed as a valid opportunity with realistic intent to buy.
Use SQL to measure lead quality, not only lead volume. A consistent SQL definition helps you identify which campaigns drive customers.
Frequently Asked Questions
MQL is qualified by marketing rules. SQL is qualified by sales after validation, such as confirming budget, need, and timeline.
Many teams use budget range, decision authority, problem fit, and timeframe. Keep the checklist short so sales uses it consistently.
SQL rate shows whether marketing attracts the right people. It is often a better signal than raw lead count.
Improve landing pages, form questions, and follow-up speed. Clarify pricing and scope early to filter out poor-fit leads.
Store it in your CRM with a timestamp and reason. Use that data to refine targeting and messaging.
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