Remarketing
Remarketing shows ads to people who already interacted with your website, app, or content.
Remarketing helps you recover users who did not convert on the first visit. It works best when you segment by intent, such as pricing page visitors or abandoned carts.
Frequently Asked Questions
Many teams use the words interchangeably. Some use retargeting for ads and remarketing for email, but usage varies.
Start with high-intent users, such as product viewers, pricing page visitors, and cart starters. Exclude recent converters to reduce waste.
For services, try 14 to 60 days depending on the decision cycle. For e-commerce, 7 to 30 days is common.
Overspending on low-intent visitors and annoying users with repeated ads. Use segmentation and frequency controls where possible.
Yes, consent settings and platform changes can shrink audiences. Build first-party lists and keep tracking compliant.
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