PPC: Instant Targeted Traffic
Pay-Per-Click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher each time the ad is clicked.
The most common form of PPC is Search Engine Advertising (like Google Ads). When users search for specific Keywords, your ad appears at the top of the SERP. PPC is highly measurable and provides instant results, making it the perfect complement to the long-term growth of SEO.
Frequently Asked Questions
A metric used by Google to determine how relevant your ad and landing page are to the user’s search. A higher score leads to lower costs and better ad positions.
PPC is the advertising “model” (Pay-Per-Click), whereas CPC (Cost-Per-Click) is the actual “metric” representing how much you paid for a single click.
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