Off-Page SEO: Building Reputation
Off-Page SEO encompasses all actions taken outside of your own website to impact your rankings within search engine results pages.
Think of Off-Page SEO as “building authority.” While Backlinks are the most important part, this also includes Social Media signals, Guest Blogging, and Brand Mentions. It tells search engines that the rest of the web finds your brand trustworthy, relevant, and authoritative in your niche.
Frequently Asked Questions
Social shares are not a “direct* ranking signal, but they drive traffic and increase the chances of earning Backlinks, which “are” ranking factors.
These are links from spammy or untrustworthy sites. If you have too many, search engines might penalize you. We use “Disavow” tools to tell Google to ignore them.
Digital PR is an Off-Page strategy where you create newsworthy content to get mentions and links from high-authority news publications and journals.
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