Negative Keywords
Negative keywords are words you exclude in search ads so your ads do not show for irrelevant queries.
Negative keywords protect budget and improve lead quality. Review search terms regularly and exclude queries that never produce qualified leads.
Frequently Asked Questions
Use the search terms report in your ad platform. Add negatives for queries that generate clicks but no qualified leads.
Yes, if you add broad negatives without checking variants. Review impacts weekly at first and use stricter match types when needed.
Match type controls how strict the exclusion is. Exact is strict, phrase is broader, broad can block many variants.
Weekly during the first month of a campaign, then every 2 to 4 weeks. Update after big changes in targeting or messaging.
Jobs, free, DIY, meaning, definition, and unrelated products are common. Create lists per service to avoid accidental blocking.
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