Local SEO: Connecting with Nearby Customers
Local SEO is the practice of optimizing a website to appear in search results for a specific geographic area.
For brick-and-mortar businesses, Local SEO is vital. It focuses on the “Local Pack” (the map results) and involves managing your Google Business Profile, gathering local reviews, and ensuring your Name, Address, and Phone Number (NAP) are consistent across the web.
Frequently Asked Questions
A citation is any mention of your business’s NAP information online, such as in Yelp, Yellow Pages, or local chamber of commerce directories.
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