Lead: The Start of the Sales Funnel
A Lead is any person who has indicated interest in a company’s product or service in some way, shape, or form, usually by providing contact information.
In digital marketing, a Lead is generated when a visitor engages with your brand—such as by filling out a form or downloading a Lead Magnet. Leads are often categorized by their readiness to buy: MQLs (Marketing Qualified Leads) are interested but need nurturing, while SQLs (Sales Qualified Leads) are ready for a direct sales pitch.
Frequently Asked Questions
This refers to attracting leads through content marketing, SEO, and social media, where the customer finds you rather than you reaching out to them.
The process of developing relationships with buyers at every stage of the sales funnel, typically through automated Email Marketing and targeted content.
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