KPI: Key Performance Indicator
A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving its core business objectives.
In marketing, KPIs help teams stay focused on results rather than “vanity metrics” like likes or follows. Every campaign should have 1-3 primary KPIs.
Frequently Asked Questions
A metric becomes a KPI when it is directly tied to a strategic goal, such as revenue, lead quality, or customer retention.
Yes. As a company grows, its priorities shift. A startup might focus on “User Growth” as a KPI, while a mature company might focus on “Profit Margin.”
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