Keyword Research: Strategy and Data
Keyword Research is the process of finding and analyzing actual search terms that people enter into search engines to inform a content strategy.
Without Keyword Research, you are guessing what your audience wants. We look at three main metrics: Search Volume (how many people search for it), Keyword Difficulty (how hard it is to rank), and Search Intent (why the user is searching). This process ensures you aren’t just getting traffic, but the “right” traffic that leads to conversions.
Frequently Asked Questions
Intent refers to the goal of the user. Are they looking for information (Informational), looking for a specific site (Navigational), or ready to buy (Transactional)?
Common tools include Google Keyword Planner, Ahrefs, SEMrush, and AnswerThePublic to identify what questions users are asking.
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