Email Marketing: Nurturing Customer Relationships
Email Marketing is the act of sending a commercial message, typically to a group of people, using email to build loyalty, trust, or brand awareness.
Unlike social media, Email Marketing gives you direct ownership of your audience. Through segmentation and automation, you can send personalized messages to Leads based on their behavior. It is a critical tool for “Retention Marketing”—keeping your brand top-of-mind for existing customers.
Frequently Asked Questions
The percentage of people who opened your email out of the total who received it. It is primarily influenced by the quality of your Subject Line.
A process where a user signs up for an email list and then receives a confirmation email to verify their subscription. This ensures a high-quality, GDPR-compliant list.
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