Komplexný sprievodca nástrojmi pre webmasterov

Key features

• Search analytics: Track how often your site appears in Google search results, which queries lead to clicks, and what your average position is for each query.
• Index coverage: View which pages on your site are indexed by Google, and troubleshoot issues with pages that aren't indexed.
• URL inspection tool: Check the indexed status of individual URLs and see how Google crawls and renders them.
• Mobile usability: Analyze how mobile-friendly your site is and receive reports on mobile usability issues.
• Sitemaps: Submit XML sitemaps to help Google crawl your website more efficiently.

Pros

• Free to use with powerful features.
• Direct data from Google about your website's performance.
• Offers detailed insights into search queries and site visibility.
• Continuous updates and improvements.

Cons

• Limited to Google data; you will need additional tools to track performance across other search engines.
• Lacks some advanced features for deeper technical analysis compared to premium SEO tools.

Helpful tips

• Monitor core web vitals: With Google's emphasis on user experience, core web vitals such as loading speed, interactivity, and visual stability are key ranking factors.
• Fix crawl errors: Regularly monitor the Index Coverage report to fix pages that aren’t being crawled or indexed correctly.

Key features

• SEO analyzer: Conduct on-page SEO audits and get recommendations for improving page performance.
• Keyword research: Identify the most relevant and trending keywords in Bing search results.
• Backlink data: Access data on which websites are linking back to your domain.
• Site scan: Identify and fix common SEO issues like broken links, missing meta tags, and duplicate content.
• Sitemaps: Submit sitemaps for better indexing.

Pros

• Completely free and easy to use.
• Detailed backlink data not available in Google Search Console.
• SEO Analyzer provides real-time recommendations.
• Bing Ads integration for easier PPC management.

Cons

• Smaller user base compared to Google.
• Fewer features compared to some third-party SEO tools.

Helpful tips

• Integrate with Google Search Console: By comparing data from both GSC and Bing Webmaster Tools, you can create a more comprehensive SEO strategy.
• Optimize for Voice Search: Bing has a significant market share in voice search through its integration with Microsoft products like Cortana and Xbox.

Key features

• Indexing and crawl control: Control which pages are crawled and indexed by Yandex.
• Search query data: Analyze which search queries are bringing traffic to your website.
• Malware monitoring: Yandex automatically scans websites for malware and alerts webmasters of any issues.
• Regional relevance: For businesses operating in specific regions, Yandex allows you to manage regional relevance for better local search results.

Pros

• Tailored to Yandex’s algorithm, making it indispensable for websites targeting Russian-speaking audiences.
• Offers detailed insights into search visibility within Yandex.
• Malware monitoring helps ensure the safety of your website.

Cons

• Limited to Yandex search engine data.
• Less intuitive than Google Search Console or Bing Webmaster Tools.

Helpful tips

• Submit regional information: Yandex uses geo-targeting, so make sure to provide accurate regional information to improve visibility in local search results.
• Monitor malware reports: Ensure that your website is malware-free to avoid penalties from Yandex.

Baidu Webmaster Tools

For websites targeting the Chinese market, Baidu Webmaster Tools (otvorí sa v novom okne) are essential. Similar to other webmaster tools, Baidu’s version provides insights into indexing, site traffic, and keyword performance tailored to Baidu’s algorithm.

Ahrefs Webmaster Tools

Though not tied to a specific search engine, Ahrefs Webmaster Tools (otvorí sa v novom okne)Ahrefs offers a powerful webmaster tool with in-depth SEO insights. With Ahrefs, you get detailed backlink analysis, keyword data, and site audit functionalities.

Core Web Vitals

Google’s focus on Core Web Vitals means that website performance now directly impacts search rankings. Webmaster tools provide insights into your website’s speed, responsiveness, and visual stability—key components of user experience.

Security monitoring

Tools like Google Search Console and Yandex Webmaster Tools scan your website for security issues such as malware or hacking attempts. By resolving these issues promptly, you can maintain your site’s reputation and avoid penalties from search engines.