The Complete Social Media Image Sizes Cheat Sheet
In today's digital world, visuals are key for getting your message across on social media. No matter if you're a new brand, a marketing expert, or just someone sharing their passions, what you post visually is super important. It's how you grab people's attention, get them interested, and make sure your message sticks. From ads that make people click to everyday posts that spark conversation, the right picture can make all the difference – it can be the thing that makes someone stop scrolling and actually pay attention in their busy social feeds.
But just having good-looking pictures isn't enough. Every social media site, like Facebook, Instagram, Twitter, LinkedIn, and TikTok, has its own rules for image sizes. These aren't random rules; they're carefully planned to make sure your pictures look great on all kinds of devices, from big computer screens to tall phone screens. If you ignore these size rules, your images might get cut off in the wrong places, look blurry, or hide important parts of your message. This can make your online presence look unprofessional and less effective.
Think of this guide as your go-to resource for understanding social media image sizes without confusion. Inside, you'll find clear and easy-to-understand information about the best sizes for different kinds of images on eleven major social media platforms. Our goal is to give you the know-how to make your pictures look perfect and help you reach your social media goals, like building your brand, getting more people involved, or boosting sales. So, let's dive in and discover how to make your social media pictures amazing, pixel by pixel!
Social Media Image Size Quick Reference
Below is a handy reference guide for image dimensions across major platforms:
| TikTok | |||||
| Profile Photo | 170 x 170 pixels | 320 x 320 pixels | 400 x 400 pixels | 400 x 400 pixels | 200 x 200 pixels |
| Landscape | 1200 x 628 pixels | 1080 x 566 pixels | 1600 x 900 pixels | 1200 x 627 pixels | 1920 x 1080 pixels |
| Portrait | 628 x 1200 pixels | 1080 x 1350 pixels | 1080 x 1350 pixels | 627 x 1200 pixels | 1080 x 1920 pixels |
| Square | 1200 x 1200 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels | 1080 x 1080 pixels |
| Stories | 1080 x 1920 pixels | 1080 x 1920 pixels | N/A | N/A | 1080 x 1920 pixels |
| Cover Photo | 851 x 315 pixels | N/A | 1500 x 500 pixels | 1584 x 396 pixels | N/A |
Let’s dive into each one individually, okay?
Facebook Image Sizes
Your Facebook cover photo is prime real estate to showcase your brand identity. Think of it as a digital storefront; leveraging product visuals here can immediately communicate what your business offers. It's a powerful way to create a strong first impression.
To spark meaningful interactions on Facebook, compelling visuals are essential. Remember, Facebook's algorithm is the gatekeeper deciding content visibility. Therefore, strategically utilizing your cover photo and newsfeed visuals is crucial for boosting user engagement. Select images that genuinely resonate with your target audience's interests and preferences to maximize impact.
Navigating the array of Facebook image dimensions can seem overwhelming. To simplify this, we've organized the most frequently used image types into these 6 categories:
- Profile Picture
- Cover Photo
- Event Cover Photo
- Group Cover Photo
- Stories
- Advertisements
Before diving into specific sizes, it's important to grasp why Facebook necessitates different image dimensions.
These variations aren't arbitrarily complex. Instead, they are a direct response to the diverse range of devices people use to access Facebook.
Consider that Desktop and laptop screens typically have a wider, horizontal orientation, whereas mobile phone screens are designed vertically, being taller and narrower. These inherent screen shape differences necessitate adjustments in image dimensions for optimal viewing across all devices.
Crucially, Facebook maintains image integrity by cropping rather than distorting or stretching images to fit different display areas. This ensures your visuals remain sharp and professional across all platforms.
Facebook: Profile Picture
Facebook profile picture dimensions adapt dynamically depending on whether it's viewed on a computer or a mobile device.
- Desktop Display: Facebook profile pictures are shown at 170 pixels by 170 pixels.
Mobile Display: On mobile devices, profile pictures appear at 128 pixels by 128 pixels.
Facebook: Cover Photo
For cover photos, aim for 820 pixels wide by 312 pixels tall for desktop viewing and 640 pixels wide by 360 pixels tall for mobile display. However, for best results across all devices, a dimension of 851 pixels wide by 315 pixels tall is generally recommended for your Facebook cover photo.
Key Recommendations:
- Optimize for Loading Speed: Keep your file size under 100 kilobytes for quicker loading times, enhancing user experience.
- Image File Format: Upload your image as an sRGB JPG file. This format is well-suited for web use and minimizes compression artifacts, maintaining image quality.
Facebook: Event Cover Photo
For Facebook event covers, the suggested dimensions are 1200 pixels wide by 628 pixels tall, which translates to an approximate 2:1 aspect ratio. Using this ratio ensures your event cover looks its best.
Important Note: Once you've set the event cover photo, its dimensions cannot be altered. Choose wisely before finalizing!
Facebook: Group Cover Photo
The ideal dimensions for a Facebook Group cover photo are 1640 pixels wide by 856 pixels tall, resulting in a 1.91:1 aspect ratio. This size is optimized for group covers.
To achieve the most visually appealing result and minimize automatic cropping by Facebook, stick to these recommended dimensions for your Group cover images.
Facebook: Stories
Facebook Stories are designed for full-screen smartphone viewing. Therefore, the recommended image dimensions for Facebook Stories are 1080 pixels wide by 1920 pixels tall, with a 9:16 aspect ratio.
Helpful Tips:
- Minimum Width Consideration: Avoid using images with a width less than 500 pixels, as this can lead to poor image quality in Stories.
- Text Safe Zone: For Stories including text, it's advisable to keep the top and bottom 14% (approximately 250 pixels) of the image clear of text. This prevents text from being obscured by profile icons or call-to-action buttons ensuring your message remains fully visible.
Facebook: Advertisements
Facebook offers a diverse range of ad formats, each with specific design specifications to maximize effectiveness.
- Facebook Feed Ads: For optimal quality, aim for at least 1080 x 1080 pixels. Acceptable aspect ratios range from 1.91:1 to 1:1. The smallest permissible size is 600 x 600 pixels.
- Right Column Facebook Ads: These desktop-only ads require a minimum image size of 254 x 133 pixels. For higher quality, 1200 x 1200 pixels is recommended.
- Facebook Marketplace Ads: Utilize 1080 x 1080 pixels images with a 1:1 ratio for Marketplace ads.
- Facebook Search Ads: The minimum size is 600 x 600 pixels. For best results, use 1080 x 1080 pixels images with aspect ratios of either 1.91:1 or 1:1.
- Facebook Messenger Inbox Ads: Similar to Right Column Ads, the minimum size is 254 x 133 pixels, but 1080 x 1080 pixels is suggested for better visual appeal.
- Facebook Stories Ads: The required resolution is 1080 x 1080 pixels. Ensure images are at least 500 pixels wide, with a 9:16 aspect ratio to fit the Stories format perfectly.
Instagram Image Sizes
To truly excel on Instagram, it's not just about capturing great moments; it's also about meticulous attention to detail, particularly ensuring your images are perfectly sized. From your profile icon to your engaging Story content, choosing the correct Instagram image dimensions can significantly elevate your content from ordinary to captivating and attention-grabbing.
Instagram: Profile Photo
While Instagram profile pictures are displayed in a compact 110 x 110 pixel format, it's recommended to upload a higher resolution image of 320 x 320 pixels. This ensures sharpness and clarity when Instagram processes and displays your profile photo.
Essential Tips:
- Center Focus: Instagram profile pictures are rendered as circles. Therefore, position the most important visual elements at the very center of your image to avoid any unintended cropping of key details.
- Image Visibility: Unlike some other social media sites, Instagram does not allow users to tap on profile pictures to view them larger. This makes it vital to choose a profile image that is clear and easily recognizable even at a small size.
Instagram: Story
Instagram Stories have become a dominant feature on the platform, revolutionizing how users interact and consume content. With over half a billion active users daily, Stories are an unparalleled tool for audience engagement and brand discovery.
Leverage the following guidelines to optimize your Story image dimensions for maximum audience interaction and visual impact:
The ideal resolution for Instagram Stories is 1080 pixels wide by 1920 pixels tall, maintaining a 9:16 aspect ratio. This ensures your Stories fully utilize the screen space on smartphones.
Instagram: Feed Photos
Instagram Feed photos support a variety of orientations, providing flexibility in content presentation. Here's a breakdown of dimensions for each:
- Landscape Orientation: Aim for 1080 x 566 pixels with a 1.91:1 aspect ratio for horizontally oriented images.
- Portrait Orientation: For vertically oriented photos, 1080 x 1350 pixels with a 4:5 aspect ratio works best.
- Square Orientation: Square images should be 1080 x 1080 pixels, maintaining a 1:1 aspect ratio.
- Supported Aspect Ratio Range: Instagram accommodates aspect ratios between 1.91:1 and 4:5, offering a range of creative options.
If your uploaded image falls outside these supported aspect ratios, Instagram will automatically crop your photo to fit within the platform's parameters. Be mindful of this auto-cropping when selecting or composing your images.
Instagram: Carousel Photos
Instagram carousel posts, which allow multiple images in a single post, support the same range of image orientations and dimensions as standard feed photos. The recommended sizes are:
- Landscape: 1080 x 566 pixels (1.91:1 aspect ratio)
- Portrait: 1080 x 1350 pixels (4:5 aspect ratio)
- Square: 1080 x 1080 pixels (1:1 aspect ratio)
- Aspect Ratios Supported: Landscape (1.91:1), Square (1:1), Vertical (4:5) offer consistent visual options for carousel content.
Instagram: Ads
Instagram ads provide various formats and size recommendations for effective advertising campaigns. Here are the key image sizes for Instagram ads:
- Landscape Ads: 1080 x 566 pixels
- Square Ads: 1080 x 1080 pixels
- Minimum Width for Ads: 320 pixels
- Maximum Width for Ads: 1080 pixels
- Supported Aspect Ratios for Ads: Aspect ratios between 1.91:1 and 4:5 are supported for most Instagram ad formats.
- Instagram Stories Ads: Specifically for Stories ads, use 1080 x 1920 pixels with a 9:16 aspect ratio to take full advantage of the vertical, full-screen format.
- Instagram Reels Ads: Similar to Stories ads, Reels ads should also be 1080 x 1920 pixels with a 9:16 aspect ratio to perfectly fit the Reels video format.
- Instagram Profile Feed Ads: For ads appearing in the regular Instagram feed, a square format of 1080 x 1080 pixels with a 1:1 aspect ratio is recommended for optimal engagement.
Important Tips for Ad Creatives:
- Stories Ads Text Safe Zone: When designing Instagram Stories image ads, leave approximately 14% (or 250 pixels) at the top and 20% (or 340 pixels) at the bottom clear of text, logos, or critical visual elements. This prevents overlay by profile icons and call-to-action buttons, ensuring key information remains unobscured.
- General Ad Safe Zone: Instagram advises maintaining text and logo-free zones within your ad creatives. Aim for about 14% at the top, 35% at the bottom, and 6% on each side to prevent elements from being hidden behind profile icons or call to actions.
Twitter Image Sizes
On Twitter, first impressions are incredibly important. Your Twitter cover photo serves as your digital billboard, offering a large visual space to represent your brand, while your Twitter profile picture acts as a virtual handshake, providing a personal or brand identifier. These visuals are the first elements users notice when they visit your profile – they're where initial attention is directed and first judgments are formed.
With Twitter's algorithm influencing content visibility, investing in high-quality, appropriately sized visuals is vital to ensure your tweets are seen and generate strong engagement. Properly sized images are crucial for capturing attention and conveying professionalism.
However, if your images are not correctly sized, they risk appearing blurry or awkwardly cropped, detracting from your message. Achieving the precise dimensions is therefore not just about aesthetics, but about effective communication and brand presentation.
Pro Tip: Using a Twitter scheduling tool can significantly enhance your efficiency and reach on the platform, allowing you to maximize impact with less manual effort.
Just like cover photos on other social media platforms, your Twitter header image is a prime branding opportunity. Utilize this space to prominently display your key marketing message, company tagline, or current promotional campaigns to reinforce your brand identity.
Twitter: Profile Photo
The recommended image dimensions for Twitter profile photos are 400 pixels by 400 pixels. It is important to keep the file size under 2 MB to ensure quick loading and optimal performance on the platform.
Twitter: Header Photo
The ideal Twitter header image size is 1500 pixels wide by 500 pixels tall, which corresponds to a 3:1 aspect ratio. The file size for header images should not exceed 5 MB to ensure fast page load times.
Twitter: In-Stream Photos
For Twitter in-stream photos, also known as post images, the recommended dimensions are 1600 pixels wide by 900 pixels tall. The minimum acceptable image size is 600 pixels wide by 355 pixels tall. Twitter supports aspect ratios between 2:1 and 1:1 on desktop, and 2:1, 16:9, and 3:4 on mobile, offering flexibility in how images are displayed across devices.
Twitter: Shared Photos
For shared photos, the optimal size on Twitter is 900 pixels wide by 450 pixels tall. This dimension is suitable for general image sharing within tweets, balancing quality and display size effectively.
Twitter: Ads
Twitter provides various ad formats, each requiring specific image sizes to ensure they are displayed correctly and effectively. The recommended dimensions for different types of Twitter ads are outlined below:
- Single and Multi-image Tweets: 600 x 335 pixels is the recommended size for both single and multi-image tweet ads.
- Website Card Image: For website card images, 800 x 418 pixels is recommended, maintaining a 1.91:1 aspect ratio. For a square 1:1 aspect ratio, 800 x 800 pixels is advised.
- App Card Image: For app card images, 800 x 800 pixels is recommended for a 1:1 aspect ratio. Alternatively, 800 x 418 pixels can be used for a 1.91:1 aspect ratio. Ensure the maximum file size is 3 MB.
- Direct Message Card: Direct message cards should use images sized at 800 x 418 pixels, with a 1.91:1 aspect ratio and a maximum file size of 3 MB.
- Conversation Card: Conversation cards also utilize 800 x 418 pixel images with a 1.91:1 aspect ratio, and a file size limit of 3 MB.
- Carousels: For carousel ads, use 800 x 800 pixels for a 1:1 aspect ratio, or 800 x 418 pixels for a 1.91:1 aspect ratio. The maximum file size for carousels is 20 MB, accommodating 2-6 image cards per carousel.
LinkedIn Image Sizes
LinkedIn distinguishes itself as the premier professional networking platform globally. While other social networks are effective for driving general traffic and customer acquisition, LinkedIn is particularly valuable for B2B interactions and for recruiters aiming to connect with industry experts and leaders.
By effectively leveraging LinkedIn, you can expand your professional network and engage with a broader spectrum of industry professionals. It is crucial to highlight the most compelling aspects of your business and brand within your profile's banner and cover images. Using creatively designed visuals with the correct LinkedIn post size significantly increases your visibility and professional appeal. To streamline content creation, consider using pre-designed banner templates which are tailored to help you produce polished, professional-looking images efficiently.
LinkedIn: Profile Picture
- Recommended Profile Picture Size: 400 x 400 pixels, maintaining a 1:1 aspect ratio for optimal square display.
- Maximum File Size: Ensure your profile picture file size does not exceed 8 MB to facilitate quick uploads and display.
LinkedIn: Profile Cover Picture
- Recommended Image Size: 1584 x 396 pixels, with a 4:1 aspect ratio, is ideal for LinkedIn profile cover photos, providing a wide banner space for branding.
Helpful Tips:
- Cross-Device Preview: LinkedIn cover photos display differently on desktop and mobile devices. Always preview your profile on both types of devices to ensure your cover photo is cropped effectively and looks good on all platforms before finalizing.
- File Size Limit: Keep the cover photo file size under 8 MB to ensure optimal loading performance and visual quality on LinkedIn.
LinkedIn: Company Page
- Company Page Visuals:
Logo Size: Minimum size is 300 x 300 pixels, maximum is 400 x 400 pixels, with a file size limit of 4 MB.
Cover Image: 1128 x 191 pixels is the recommended size for company page cover images, offering a professional banner display.
Blog Post Image: 1350 x 440 pixels for featured blog post images on company pages.
Square Logo Size: 60 x 60 pixels for square logos, often used in smaller display areas.
Maximum File Size: 10 MB is the overall maximum file size for company page images, ensuring manageable loading times.
LinkedIn: Life Tab
The LinkedIn Life Tab is designed to help you showcase your company's culture and values to potential clients and job candidates. It provides a space to share insights into your work environment, ethics, team photos, and employee testimonials, effectively portraying your brand's essence.
- Life Tab Image Sizes:
Hero Image Size: 1128 x 376 pixels for the main banner image in the Life Tab.
Custom Module Image Size: 502 x 282 pixels for images within custom modules, offering visually engaging sections.
Company Photos Size: 900 x 600 pixels for general company photos, providing a broader view of your organization.
LinkedIn: Blog Post Link Pictures
- LinkedIn Blog Post Link Images Size: 1200 x 627 pixels is recommended for images accompanying blog post links on LinkedIn, ensuring they are visually appealing and properly sized for previews.
LinkedIn: Custom image dimension for sharing a link in an update
- LinkedIn suggests maintaining a size of 1200 x 627 pixels for custom images shared with link updates. This size ensures consistency and optimal display for linked content in updates.
LinkedIn: Ads
- Ad Image Specifications:
Company Logo Size for Ads: 100 x 100 pixels for logo display in ads.
Spotlight Ads Logo Size: 100 x 100 pixels for spotlight ads, maintaining brand visibility.
Spotlight Ads Custom Background Image: 300 x 250 pixels for custom backgrounds in spotlight ads, enhancing visual appeal.
Sponsored Content Images: 1200 x 627 pixels, with a 1.91:1 aspect ratio, for single image sponsored content.
Sponsored Content Carousel Images: 1080 x 1080 pixels, with a 1:1 aspect ratio, for carousel format sponsored content, allowing for multiple images.
TikTok Image Sizes
TikTok is more than just short, engaging videos; it's a dynamic digital ecosystem with a substantial global presence, boasting over 1.1 billion active monthly users across more than 150 countries. Its rapid growth, especially among younger demographics like Gen Z and millennials, has positioned it as a fertile ground for creators, brands, and viral trends.
While TikTok initially gained prominence for its 15-second video format, visual imagery also plays a crucial role in content engagement and platform aesthetics. Ensuring your photos and visuals comply with TikTok’s image size guidelines is essential for connecting effectively with an audience that appreciates detail and visual appeal.
This section will clarify the appropriate pixel dimensions and sizes for various TikTok image types, helping you align your visuals seamlessly with your vibrant and dynamic content strategy.
TikTok: Profile Picture
- Recommended Image Size: 200 x 200 pixels is suggested for TikTok profile pictures, providing a clear and recognizable representation.
- Minimum Image Size: The smallest acceptable size for a TikTok profile photo is 20 x 20 pixels, although using the recommended size is advised for better quality.
TikTok: Video Size
- Recommended Video Size: 1080 x 1920 pixels is ideal for TikTok videos, ensuring high-definition quality.
- Ideal Aspect Ratio: The 9:16 aspect ratio is perfect for TikTok videos, as it is designed for full vertical screen display on smartphones.
TikTok: Carousel Picture
- Recommended Image Size: 1080 x 1920 pixels is also recommended for TikTok carousel images to maintain visual consistency with video content.
- Acceptable Aspect Ratios: While 9:16 or 1:1 aspect ratios are preferred for TikTok carousel images, you can also upload images with a 4:16 aspect ratio if it suits your creative needs.
YouTube Image Sizes
YouTube has evolved into a global video-sharing giant, attracting over 2.49 billion monthly active users. While videos are the core content, accompanying visuals such as channel banners, profile pictures, and video thumbnails are also critically important for branding and user engagement.
Adhering to YouTube’s recommended image sizes is essential not only for your content to fit properly but also to stand out in a crowded digital landscape. Properly sized and optimized visuals contribute significantly to the professional appearance and appeal of your YouTube channel.
Furthermore, to ensure optimal visual fidelity in your video content, it is paramount to comply with YouTube's recommended video upload sizes and formats. This ensures your videos maintain impeccable visual clarity and are presented in the best possible quality to your viewers.
YouTube: Profile Picture
- Recommended Image Size: 800 x 800 pixels is the recommended size for a YouTube profile picture, ensuring it looks sharp and clear.
- Rendered Display Size: Although you upload at 800 x 800, YouTube profile photos are typically rendered at 98 x 98 pixels on the platform. Ensure your profile image remains recognizable even at this smaller size.
YouTube: Banner Picture
The recommended image size for a YouTube channel banner, also known as channel art, is 2048 x 1152 pixels, with a 16:9 aspect ratio. It's important to note that the maximum file size allowed for YouTube banners is 6 MB.
YouTube: Video Thumbnail Photo
YouTube suggests that video thumbnail images should be 1280 x 720 pixels with a 16:9 aspect ratio. This resolution meets HD standards and ensures thumbnails are visually appealing and clear, even at a smaller display size.
YouTube: Ads
- Recommended Image Size for Ads: 1280 x 720 pixels is generally recommended for YouTube advertising visuals. This size aligns with video thumbnail standards and ensures quality display across ad formats.
Pinterest Image Sizes
Pinterest is a highly effective platform for driving referral traffic to your website or online store. To maintain a consistent traffic flow, consider leveraging social media automation tools to streamline your Pinterest activities. Regular optimization of your Pinterest profile and boards, along with utilizing correct image sizes for pins and boards, are crucial for maximizing platform effectiveness.
Similar to other social media platforms, Pinterest displays your profile picture in a circular format. While a Pinterest profile image might not be as prominently displayed as on platforms like Facebook or Twitter, it still plays a role in brand recognition and user connection. Therefore, selecting a visually appealing and brand-appropriate profile picture is recommended.
Your Pinterest profile picture should strongly align with your personal brand or company identity. When users navigate to your boards or view your pins, your profile image provides a quick visual identifier, influencing their perception and engagement.
Pinterest: Profile Photo
- Recommended Image Size: 165 x 165 pixels is the suggested size for Pinterest profile photos, ensuring a clear and recognizable image within the circular display frame.
Pinterest: Profile Cover Photo
- Pinterest Profile Cover Photo Size: 800 x 450 pixels is recommended for Pinterest profile cover photos, providing a banner space to showcase your brand or content thematically.
- Recommended Aspect Ratio: A 16:9 aspect ratio is advised for profile cover photos to maintain visual harmony and optimal display dimensions.
Pinterest: Pins
- Square Pins: For square Pinterest pins, an ideal image size is 1000 x 1000 pixels, providing a balanced visual format.
- Recommended Pin Image Size: 1000 x 1500 pixels is the standard recommendation for Pinterest pins, optimized for vertical display and engagement.
- Maximum File Size: Pinterest allows a maximum file size of 20 MB for pin images, ensuring detailed and high-quality visuals can be uploaded.
- Aspect Ratio: A 2:3 aspect ratio is best suited for Pinterest pins, as this vertical format performs well in user feeds and browsing experiences.
Pinterest: Story Pins
- Recommended Image Size: 1080 x 1920 pixels with a 9:16 aspect ratio is ideal for Pinterest Story Pins. These dimensions utilize the full vertical screen space on mobile devices, maximizing visual impact.
- Maximum File Size: Story Pins also support a maximum file size of 20 MB, allowing for high-quality images within this dynamic format.
Pinterest: Collection Pins
- Recommended Image Size: 1000 x 1000 pixels or 1000 x 1500 pixels are both suitable for Collection Pins. This flexibility allows you to use either square or standard vertical pin formats within your collections.
Pinterest: Ads and Carousels
When starting with Pinterest advertising, understanding the recommended image sizes is key for effective ad performance:
- App Install Ads: For App install ads, a 2:3 aspect ratio or image dimensions of 1000 x 1500 pixels are recommended, aligning with standard pin formats.
- Carousel Pins and Ads: For carousel formats, Pinterest supports aspect ratios of either 1:1 or 2:3. For image dimensions, 1000 x 1500 pixels or 1000 x 1000 pixels are recommended, accommodating up to 5 images per carousel for engaging, multi-image ads.
- Shopping Ads: Shopping ads utilize the same specifications as standard Pins. A 2:3 aspect ratio or 1000 x 1500 pixels is recommended to maintain consistency and visual effectiveness.
Snapchat Image Sizes
Snapchat, known for its ephemeral messaging and playful augmented reality filters, has significantly reshaped social media storytelling. With over 406 million daily active users, it has evolved beyond just temporary snaps. Visual content, including images for ads, geofilters, and profile icons, plays a crucial role in user engagement and brand building on this platform.
Adhering to Snapchat’s image dimensions ensures that your visual content displays sharply and authentically captures the intended moment without unwanted cropping or distortion. Beyond just getting the sizes right, exploring Snapchat's features and creative hacks can provide a competitive advantage, making your snaps truly stand out and resonate with the Snapchat community.
Snapchat: Profile Picture
- Recommended Image Size: 320 x 320 pixels is the suggested size for Snapchat profile pictures, offering a balance of detail and quick loading.
- Maximum Image Size: The maximum file size for Snapchat profile pictures is 2 MB, ensuring efficient sharing and display within the app.
Snapchat: Geofilter
- Recommended Image Size: 1080 x 1920 pixels is recommended for Snapchat Geofilters. These dimensions are optimized for full-screen vertical display on smartphones, making geofilters prominent and engaging.
- Aspect Ratio: A 9:16 aspect ratio is required for Geofilters, fitting the standard vertical mobile screen orientation.
- Maximum File Size: Geofilter files should not exceed 5 MB, keeping them lightweight and ensuring smooth performance within the Snapchat app.
Snapchat: Ads
- Recommended Image Size for Snapchat Ads: 1080 x 1920 pixels is also recommended for Snapchat ads. This ensures ads take full advantage of the vertical, full-screen format, capturing user attention effectively.
- Aspect Ratio: A 9:16 aspect ratio is necessary for Snapchat ads, aligning with the platform's standard vertical video and image display.
- Maximum File Size: Similar to geofilters, the maximum file size for Snapchat ads is 5 MB, optimizing load times and user experience.
Tumblr Image Sizes
Tumblr is a distinctly customizable social network that simplifies content sharing with your audience. While your profile photo may not be the central visual focus across the Tumblr site, selecting an image that aesthetically complements your page’s overall layout is still important. To maximize your visual impact on Tumblr, especially in branding and content promotion, ensure your visuals, particularly your Tumblr banner, are precisely tailored to the platform’s recommended dimensions.
Tumblr: Profile Picture
- Recommended Image Size: 128 x 128 pixels is recommended for Tumblr profile pictures. This size is small and square, typical for profile icons across web platforms.
Tumblr: Profile Banner
- Recommended Image Size: 3000 x 1055 pixels is ideal for Tumblr profile banners, providing a large, customizable header space. A 16:9 aspect ratio is advised to fit the banner area appropriately.
Tumblr: Image Post
- Recommended Image Size for Tumblr Image Posts: 500 x 750 pixels is suggested for images within Tumblr posts. This vertical format works well within Tumblr's content feed, balancing visibility and page layout.
Tumblr: Ads
- Recommended Image Size for Tumblr Image Ads: 1280 x 1920 pixels is recommended for Tumblr image ads. These dimensions are optimized for visually engaging, full-screen ads on the platform.
Google Business Profile Image Sizes
Google Business Profile (formerly known as Google My Business) has specific image and video size requirements that are essential for optimal display across Google services like Maps and Search. For any business utilizing GMB, adhering to these size guidelines ensures professional presentation and maximized visibility in local search results.
While these size requirements have been updated over time, we provide you with the most current and accurate image sizes for GMB. The four primary image types for Google Business Profile are:
Google Business Profile: Logo
- Google My Business Logo Size: Logos should be square and ideally sized at 720 x 720 pixels for optimal clarity.
- Display Clarity: For best results, ensure your logo is not stretched or distorted and remains clear even at a minimum display size of 250 x 250 pixels. This ensures legibility in various Google interfaces.
- Maximum File Size for Logo on GMB: The file size limit for logos on Google My Business is 5 MB. Ensure your logo is visually effective while staying within this file size constraint.
Google Business Profile: Profile Photo
Similar to logo sizes, profile photo sizes on Google My Business are also on a smaller scale, designed for effective representation within Google's local business listings.
- Resolution Size of the Profile Image on GMB: The profile image on GMB should have a resolution between a minimum of 250 x 250 pixels and a maximum of 750 x 750 pixels. This range allows for flexibility while maintaining image quality.
This profile image represents your business across various Google interactions, including Maps and Search. Maintaining a professional and representative profile photo is highly recommended to build trust and recognition.
Google Business Profile: Cover Photo
Your profile cover photo is critically important for effectively representing your business’s visual brand on Google. It’s often the first large visual users see, making it a key element of your online presence.
- Google recommends using a cover photo with a 1024 x 576 pixels resolution. This size is optimized for display as a cover photo on Google Business Profiles, providing a clear and appealing banner image.
Google Business Profile: Video Post
- Video Post Duration: For video posts on Google Business Profile, it is advised to keep the video duration within 30 seconds. Short, concise videos tend to perform best in local business listings.
- Video Resolution: The video resolution should be a minimum of 1280 x 720 pixels for the best quality results. HD resolution ensures your videos are clear and professional.
- File Size Limit: The file size for video posts should not exceed 100 MB. Keeping within this limit ensures videos upload and play smoothly on Google Business Profile.
Threads Image Sizes
To effectively capture attention and stimulate engagement on Threads, visuals play a significant role. For content to potentially go viral on Threads, images must not only resonate with your target audience but also adhere precisely to the platform’s specific size dimensions. Whether you are sharing impactful announcements or initiating conversations, using optimized image sizes ensures your posts appear professional, attract attention, and stand out within the fast-paced Threads feed.
Threads: Profile Picture
- Recommended Image Size: 320 x 320 pixels is recommended for Threads profile pictures, ensuring clarity and quick loading.
- Aspect Ratio: A 1:1 aspect ratio (square format) is required for profile pictures on Threads, maintaining a consistent visual presentation.
Threads: Post Image
- Recommended Image Size: 1080 x 1920 pixels is ideal for images in Threads posts. This size is optimized for full vertical display on mobile devices.
- Aspect Ratio: A 9:16 aspect ratio is suggested for post images, aligning with the vertical video and image format prevalent on mobile social platforms.
- Maximum Image Size: Ensure your image file size does not exceed 8 MB for Threads post images, facilitating quick uploads and smooth viewing.
Threads: Carousel Photos
- Recommended Image Size: 1080 x 1920 pixels is also recommended for carousel photos on Threads. Maintaining this size across carousel images ensures visual consistency.
- Aspect Ratio: A 9:16 aspect ratio is also recommended for carousel photos, aligning with the platform's preference for vertical, full-screen visuals in carousels.
Conclusion
Getting visuals right on social media isn't just about making things look pretty; it's really about being smart and strategic. As you've seen in this guide, every social media site has its own rules for image sizes. Following these rules isn't just about ticking boxes; it's super important for making sure your posts look professional, work well, and really grab people's attention, no matter what device they're using. From your profile picture that introduces you, to cover photos that tell your story, and ads designed to get clicks – every picture you use helps build your online success.
This guide has given you a simple overview of the important image sizes for eleven of the biggest social media platforms. By understanding and using these sizes, you'll be able to make a great first impression, make things easier and better for your audience, and get your content seen by more people. Whether you're just putting up a quick post or starting a big campaign, getting your image sizes right is a key part of reaching your social media goals and connecting with the people you want to reach.
Lastly, keep in mind that social media is always changing. Platforms often update how they work, including what image sizes they need. So, think of this guide as something to keep handy and remember to stay updated with the latest tips for each platform. Keeping your visual game strong and up-to-date will help your content stay fresh and continue to capture the eyes of your audience for years to come.
Ready to make your social media visuals shine? Let us help you optimizing your images and see the difference it makes!
Article author Zsolt Oroszlány
CEO of the creative agency Playful Sparkle, brings over 20 years of expertise in graphic design and programming. He leads innovative projects and spends his free time working out, watching movies, and experimenting with new CSS features. Zsolt's dedication to his work and hobbies drives his success in the creative industry.