Privacy Policy - SEO Audit

1. App Overview

SEO Audit is a tool designed to help users evaluate their websites from an SEO standpoint. It provides insights on heading structure, image optimization, internal and external linking, metadata (e.g., Open Graph, Dublin Core, Twitter Cards), and rich snippets.

Target audience: Developers, webmasters, SEO specialists, and website owners. Not intended for children under 13.

2. Data Collection

We do not collect any personal information that directly identifies you, such as your name, email, age, or other similar identifiers.

However, we utilize Google Analytics for Firebase, which automatically collects certain data:

• Device Information: Device model, operating system version, unique device identifiers (e.g., Android Advertising ID), language settings, time zone.
• App Usage Data: Screens viewed, features used, interactions, app crashes, performance data.
• Pseudonymized Identifiers: Instance IDs and user IDs (if configured) used to distinguish unique users and sessions.

We do not collect or store IP addresses or precise location data. Google Analytics may infer approximate location based on IP addresses, which are anonymized before being shared with us.

3. Purpose of Data Use (Legal Basis and Legitimate Interest)

We use the collected data for:

• Analytics and Performance Improvement (Legitimate Interest): To understand usage, fix bugs, and improve functionality. We ensure this does not override your rights and freedoms.
• Compliance with Legal Obligations: To comply with applicable laws, regulations, or legal processes.

4. Data Sharing

We do not sell or rent your data. We may share anonymized data as follows:

• Service Providers (Google Analytics for Firebase): Data processed by Google on our behalf under their policies and terms.
• Legal Requirements: If required by law or to protect rights, property, or safety.

5. Data Retention

Analytics data retention is configured via Firebase settings (e.g., 14 months). We do not retain any raw, personally identifiable data. Pseudonymous identifiers are managed by Google.

6. User Rights (GDPR Specific)

If you are a resident of the EEA or UK, you have the following rights:

• Right to Opt-Out: Disable analytics via device settings (e.g., "Opt out of Ads Personalization") or your Google Account.
• Right to Information: This Privacy Policy informs you of our practices.
• Right to Lodge a Complaint: With a supervisory authority in your jurisdiction.
• Other Rights: Direct access, correction, or erasure of Firebase data is not feasible via our app, but may be exercised with Google.

7. Security

Data transmitted via Firebase is encrypted (e.g., TLS). We rely entirely on Google’s infrastructure and security measures.

8. Third-Party Services

The app uses the following services:

• Google Firebase
• Google Analytics for Firebase

See their privacy policies for more information:

• Google Privacy Policy (opens in new window)
• Firebase Terms and Policies (opens in new window)

9. Children’s Privacy

This app is not directed to children under 13. We do not knowingly collect data from children under 13. If we discover such data, we will delete it promptly.

10. Contact

For any questions, contact us at:

Changes to this Policy

We may update this Privacy Policy to reflect changes. Material changes will be posted here with an updated "Effective Date." Continued use of the app constitutes your acknowledgment and acceptance of the new terms.