LILI-MED Honey Jar Label Packaging Design

Objective

The primary objective was to create a consistent, visually appealing, and informative packaging label design for LILI-MED's honey jars. The client wanted to maintain consistency across different honey varieties while clearly distinguishing them through distinct illustrations and labels for each product.

Additionally, the client requested a redesign of their logo to convert it into vector format, ensuring scalability and modern aesthetics for future uses.

Challenges

• Logo redesign: The original LILI-MED logo was not in vector format, making it difficult to scale and use across different media. Redesigning it while retaining its original identity was a priority.
• Consistency across labels: Ensuring a uniform design style across multiple product labels while maintaining distinctive features for each honey variant.
• Product differentiation: Each honey jar needed a unique label that was visually identifiable, even from a distance. However, they still had to look like they belonged to the same product line and brand family.
• Vectorizing all elements: Every part of the design, including illustrations and icons, needed to be vector-based to maintain quality across different printing formats.

Implementation

The labels were printed and applied to honey jars, ensuring that the product packaging reflected the premium quality of the honey inside. The vectorized logo and scalable illustrations were used across various promotional materials, such as social media, product brochures, and in-store displays.

To further enhance brand consistency, LILI-MED implemented the new packaging design across their entire product line. The cohesive design allowed for easier identification of the brand on store shelves, as well as providing a professional and modern aesthetic.

Success Metrics

• Brand recognition: After the implementation of the new packaging design, LILI-MED experienced an increase in brand recognition both in local markets and online platforms. The consistent design across all products helped reinforce their identity as a family-run, high-quality honey producer.
• Sales growth: The new packaging contributed to improved shelf visibility, which led to an increase in sales. Customers were attracted to the fresh and vibrant look of the labels, which communicated the natural and family-oriented values of the brand.
• Customer feedback: LILI-MED received positive feedback from customers who appreciated the playful yet professional design, and the clear product differentiation across the different honey varieties.
• Business expansion: The updated logo and packaging enabled LILI-MED to explore new sales channels, including partnerships with local shops and online retail opportunities. The professional branding made it easier to present their products to a wider audience.