ScitecPro.sk SEO Audit
Client Overview
ScitecPro.sk is a Slovak retailer of sports supplements, primarily focused on offering high-quality sports nutrition, supplements, and fitness products. As a recognized name in the fitness and wellness industry, ScitecPro.sk provides a wide range of products that meet the needs of professional athletes, bodybuilders, and fitness enthusiasts. The client faced the challenge of increasing their online visibility in a competitive market while effectively reaching their target audience through digital channels.
Objective
The primary objectives for ScitecPro.sk were to improve their search engine rankings and enhance the effectiveness of their email marketing campaigns. Specifically, they sought an SEO audit to identify and rectify on-site and off-site issues hindering their visibility and organic search performance. Additionally, they aimed to optimize their email marketing strategy to better engage with their customers and drive conversions.
Challenges
ScitecPro.sk faced several challenges:
- Low brand visibility: Despite having a strong product lineup, ScitecPro.sk struggled with limited brand visibility in search engines, making it difficult for potential customers to find them online.
- Poor SEO rankings: Their website was not ranking well for key search terms related to sports nutrition and supplements, resulting in low organic traffic and missed opportunities for growth.
- Ineffective email marketing campaigns: The client’s existing email marketing efforts were not yielding the desired results, with low open and click-through rates, leading to suboptimal customer engagement and conversion.
Solution
Strategy
The solution involved a comprehensive SEO audit and the implementation of an optimized email marketing campaign. The SEO audit aimed to identify technical, on-page, and off-page SEO issues that were preventing ScitecPro.sk from achieving higher search rankings. This was followed by a detailed strategy to enhance their email marketing efforts to ensure better audience targeting, engagement, and conversion.
Campaign Execution
SEO Audit
- Technical SEO analysis: The audit began with a thorough technical SEO analysis using tools like Ahrefs and SEMrush to identify issues such as slow site speed, broken links, and improper indexing. This also included a review of mobile-friendliness and site architecture.
- On-Page SEO: The next step involved optimizing on-page elements like meta tags, headings, and content relevance. This included keyword research to identify high-potential search terms and incorporating them strategically into the website content.
- Off-Page SEO: The audit also examined off-page factors, such as backlinks and domain authority. A backlink analysis was conducted to disavow harmful links and identify opportunities for building high-quality backlinks.
Email Marketing Campaign
- Segmentation: The email list was segmented based on customer behavior, purchase history, and demographic data to create more targeted and personalized campaigns.
- Content optimization: Email templates were redesigned to be more visually appealing and mobile-friendly, with a clear focus on call-to-action elements. The content was tailored to the specific interests of each segment, offering personalized product recommendations and exclusive offers.
- A/B testing: Different subject lines, email content, and call-to-actions were tested to determine the most effective combinations. This iterative process helped in refining the campaigns to achieve higher open and click-through rates.
Tools & Platforms
The following tools and platforms were used during the project:
- Ahrefs: Used for comprehensive backlink analysis, keyword research, and tracking SEO performance.
- SEMrush: Employed for technical SEO audits, competitor analysis, and identifying content gaps.
- Google Analytics: Monitored web traffic, user behavior, and conversion rates.
- Mailchimp: Utilized for managing email campaigns, segmenting the audience, and A/B testing.
- Google Search Console: Helped in monitoring and optimizing the website's presence in Google Search results.
Success Metrics
The results of the campaign were highly positive:
- Improved SEO rankings: Post-audit, ScitecPro.sk saw a significant improvement in their search engine rankings, particularly for high-intent keywords. Organic traffic increased by 35% over three months, leading to more qualified leads visiting the website.
- Enhanced web traffic: There was a 40% increase in overall web traffic, driven by both improved organic search visibility and more effective email marketing campaigns.
- Higher conversion rates: The optimized email marketing strategy led to a 25% increase in email open rates and a 20% increase in click-through rates. This, in turn, contributed to a 15% boost in conversion rates from email campaigns.